Associate Program Manager, Loyalty Marketing Specialist

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

CVS Health is a Fortune 5 company embarking on a journey of evolving its existing ExtraCare program into a world-class, customer-focused personalization and loyalty program. This is a top initiative within the company, and we are dedicated to recruiting the best talent in the world to help propel us to this goal. We are looking for the best and brightest to join our program planning team and help transform the way we deliver relevant content to each customer. CVS Health is looking for a dynamic individual with a passion for driving business results.

As a member of the team, you will help to manage the increasingly competitive and sometimes conflicting demands across multiple programs and direct-to-customer channels. You will develop strong relationships with marketing strategists, marketing operations, and others to optimize the planning process and build an understanding of the business, our customers and goals. You will help consolidate multiple strategies into a cohesive, executable plan. You will present your plans to gain alignment and drive teams towards flawless execution. Successful candidates will have a proven track record of managing many projects simultaneously and partnering with cross-functional business stakeholders.  He/she will be highly organized yet flexible, have a strong attention to detail and have exceptional communication skills, both spoken and written. 
 
Your responsibilities will include: 
 

·       Build relationships with stakeholders, both upstream and downstream in the marketing campaign development process 

·       Help drive adherence to annual & quarterly planning processes, ensuring our team keeps laser-focused on work with the highest value 

·       Develop an understanding of multiple strategic objectives and make recommendations on the most effective way(s) to support them.

·       Develop an understanding of current & upcoming new system capabilities and their potential impact on assigned projects 

·       Partner with Marketing Operations to understand how campaigns are built to influence recommendations for future campaign execution 

·       Participate in lifecycle marketing PODs to gain customer insights, review results and brainstorm new ideas

·       Use results to help frame new recommendations for placements of front store channel initiatives

·       Translate customer and program strategies into cohesive campaign specifications that will act as the source of truth for execution within our marketing channels, primarily email, direct mail, SMS, and PUSH 

·       Attend (and sometimes lead) cross-functional kickoff meetings to share & gain alignment on plans developed in a way that leads to flawless execution and delivers expected learnings for future communications 

·       Strategic point of contact to help resolve issues that arise during the project execution phase 

·       Communicate with 3rd party providers regarding upcoming projects to ensure proper scheduling and deployments 

·       Identify opportunities for process improvements and plans to mitigate any risks