Associate Product Marketing Manager

ABOUT POWER FACTORS

Power Factors is a software and solutions provider leading the next generation of clean energy with Unity, one of the most extensive and widely deployed renewable energy management suites (REMS) in the market. With over 300 GW of wind, solar, and energy storage assets managed worldwide across more than 600 customers and 18,000 sites, Power Factors manages 25% of the world’s renewable energy data.*

Power Factors’ Unity REMS supports the entire energy value chain, from monitoring and controls to market analytics. The company’s suite of open, data-driven applications empowers renewable energy stakeholders to collaborate, automate critical workflows, and make more informed decisions to maximize asset returns. Energy stakeholders receive end-to-end support, including solutions for SCADA & PPC, centralized monitoring, performance management, commercial asset management, and field service management.

With deep domain expertise, AI-powered insights are delivered at scale so businesses can optimize assets, unlock growth, and make smarter decisions as the world rapidly transitions to clean energy. Power Factors fights climate change with code.

* Outside China and India

About the Role 

We are looking for an Associate Product Marketing Manager (APMM) to join our Product Marketing team within the Marketing & GTM organization. This role plays a critical part in how we bring Commercial Asset Management solutions to market and how we empower Sales and Customer Success to win. You will partner across Marketing, Sales, Product, and Customer Success to help lead cross-functional GTM motions.  

This is a hands-on role for someone who thrives at the intersection of storytelling, enablement, and strategy. You’ll exercise the full scope of product marketing, from positioning to packaging, from content creation to campaign activation, while also supporting sales deals and customer-facing success. 

Key Responsibilities 

Enablement & Collateral 

• Create, maintain, and evolve customer-facing and internal collateral, including sales decks, playbooks, battlecards, one-pagers, FAQs, and case studies 

• Tailor materials and messaging for specific deal cycles, supporting frontline sales efforts 

• Facilitate enablement sessions and training to ensure teams can confidently articulate value and differentiation 

GTM Leadership & Cross-Functional Alignment 

• Support and coordinate GTM motions, working with Product, Marketing, Sales, and CS to ensure alignment on launches, campaigns, and customer engagement 

• Partner with Demand Gen and Content to activate messaging across campaigns, website, and events 

• Contribute to GTM strategy by connecting product capabilities with market needs and commercial priorities (strong collaboration with Product Management team) 

Packaging & Positioning 

• Support the activation of packaging and pricing strategies by ensuring sales teams understand offers and can position them effectively 

• Translate packaging into clear value propositions and collateral that resonates with business and technical stakeholders 

 Content & Campaign Support 

• Inform website content, campaign messaging, and digital collateral to ensure product narratives are clear and consistent 

• Provide product marketing input into blogs, webinars, case studies, and external thought leadership 

Market & Strategic Insights 

• Gather and synthesize customer, competitor, and market insights to guide messaging, GTM strategy, and product direction 

• Support leadership with competitive and market intelligence and other support as needed 

Competencies Required 

• 2–4 years of experience in product marketing, GTM, or sales enablement at a SaaS or enterprise software company 

• Strong communication and storytelling skills, able to craft compelling narratives for sales and marketing channels 

• Experience creating sales decks and collateral that drive deal momentum 

• Highly collaborative, with the ability to align stakeholders across Marketing, Sales, and Product 

• Organized and detail-oriented, capable of managing multiple GTM deliverables��

• Adaptability to work in fast paced, changing environments that may not fit perfectly within Product Marketing framework 

• Analytical mindset, comfortable with using data to measure program impact 

Preferred Qualifications 

• Prior involvement in cross-functional launch planning or GTM campaigns 

• Exposure to renewable energy, fintech, or other complex B2B SaaS indus