Associate Principal, Measurement

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

 

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. 

 

This position will be working onsite from Miami.

 

Position Summary: 

Serves as the technical and strategic measurement lead for the Celebrity media network, owning the data infrastructure, platform integrations, and analytical frameworks that enable partners and internal stakeholders to understand campaign performance and audience impact.

This role sits at the intersection of marketing technology, data engineering, and campaign measurement, responsible for both the infrastructure that makes measurement possible and the project management discipline that ensures the measurement offering is delivered consistently at scale.

Working closely with campaign management, data engineering, channel owners, and external vendor partners, this individual will define how the network collects, connects, activates, and reports on measurement data across a complex ecosystem of platforms, clean rooms, and customer data infrastructure

 

Essential Duties and Responsibilities: 

Measurement and Analytics Infrastructure Development & Maintenance

· Design KPI and metric frameworks in partnership with campaign management and sales, ensuring measurement is tied to partner objectives before campaign launch

· Own data quality assessment and validation across all measurement inputs: identifying gaps, anomalies, and inconsistencies in data before they surface in partner-facing reporting

· Build and maintain performance dashboards and reporting outputs within BI tools (e.g., PowerBI, Tableau), translating raw data into clear, actionable narratives for internal and external audience

· Design and execute experiments including A/B tests, holdout testing, and campaign impact testing, owning test design, sample sizing, methodology documentation, and interpretation of results

· Establish and enforce consistent measurement methodologies across campaigns, ensuring comparability of results over time and across partners Data & Technology

· Maintain deep in-platform knowledge across data clean rooms (e.g., LiveRamp, InfoSum, Databricks), CDPs, and marketing software (e.g., Salesforce Marketing Cloud, social platforms, programmatic DSPs/SSPs). Write and maintain SQL queries for data extraction, validation, and analysis; work directly with data pipelines and ETL processes to understand data flow and troubleshoot quality issues 

· Apply strong Excel skills to ad hoc analysis, data validation, and reporting builds; leverage BI tools for scalable, repeatable dashboards

· Drive schema standardization and identity resolution across platforms, ensuring consistent data structures that enable cross-channel measurement

· Partner with engineering and data teams on API integrations and system connections, serving as the business-side translator between technical requirements and measurement needs

· Champion data governance and data modeling best practices, ensuring measurement data is well-documented, consistently structured, and audit ready Project Delivery

· Own end-to-end project planning and scheduling for the measurement offering: defining scope, sequencing workstreams, setting milestones, and managing cross-functional teams towards delivery against partner commitments 

· Lead requirement gathering with business stakeholders, translating measurement objectives into clear technical specifications for data and engineeri