Associate, Planning

Position Overview

The Associate, Media Planning is an entry-level position that plays an important role in the media planning process. In this role, you will learn the fundamentals of media planning and how to leverage media to help deliver on our client’s business objectives. The ideal candidate is an energetic and proactive problem-solver who is detail-oriented and has an unmatched passion for the advertising industry. In this critical role, you will support the planning team in partnering with the world’s leading brands and learn from industry leaders at a top media agency.

Responsibilities

• Support the team in the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs

• Compile research data to help ensure that client campaigns are reaching intended audiences

• Develop a mastery of syndicated research sources, planning tools, and media math

• Use qualitative and quantitative research to develop consumer insights and budget allocations

• Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries

• Collaborate with internal and cross-functional teams to ensure that projects are on track and deliverables are accurate

• Proactively keep up to date with media and technology trends

• Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives

 

Required Skills and Experience

• Ability to quickly learn proprietary tools and processes

• Exhibits a positive attitude that would complement the UM culture

• Strong written and oral communication skills

• Proficiency with Microsoft Office: Excel, Word, PowerPoint

• Able to effectively manage time and work in a fast-paced environment

• Exceptional attention to detail, organizational & analytical skills, creative thinking, and problem-solving skills

• Proven ability to work independently and as part of an integrated team

• UM does not require candidates to have a college degree

 

Desired Skills and Experience

· Include 0-1 years of experience

· Proficiency at Microsoft Office: Excel, Word, PowerPoint

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.