Associate Manager, Social Campaigns and Strategy

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Taco Bell social team is an industry-leading group that develops and builds a breakthrough brand presence, innovative programs, and leading community engagement for Taco Bell across social channels and platforms. As the Associate Manager, Marketing for the Social Media team, you’ll be responsible for spearheading the Tuesdays & taco culture social content strategy to grow cultural relevance and brand love. This includes leading the creative strategy, development and execution of all related social communications (owned/earned/paid) designed to build awareness for these initiatives. This includes executing research that drives creative and social media strategy, as well as analytics and actionable insights that directly inform our social work. This position entails collaborating closely with cross functional partners, external agencies and high-level executives. This role also requires exemplary campaign management. Reporting directly to the evergreen social strategy lead, this role will focus primarily on the following:

The Day-to-Day:

• Expand the overall profile of Social Strategy for Taco Bell to elevate and regain cultural relevance across Tuesdays and taco culture
• Lead and cross-functionally manage social campaigns that support our brand voice initiatives from brief to execution
• Provide comprehensive progress-reports and in-depth strategic insights to leadership and cross-functional partners.
• Partner with Brand Experience and PR team to build big, integrated ideas that generate buzzy cultural moments
• Collaborate closely with the brand experience partner to ensure brand objectives, messaging and key performance indicators are being met, while upholding and advocating for our overarching social media strategy.
• Provide thought leadership to motivate teams and have them buy-in to your vision
• Leverage a deep understanding of internet culture to ensure all content seamlessly integrates with the platform and effectively connects with our target audience.
• Immerse yourself in internet culture, pop culture and trends to inspire creative teams and continuously push for reactive and real-time content .
• Conduct, analyze and brief in research (e.g., cultural, competitive, from agencies/partners) as helpful to identifying breakthrough insights and implications for new social content formats or channel specific content tactics that Taco Bell can be early movers on and/or use to break through
• Develop and execute individual/ tactical social plans related to key spaces, partnering with creative and extended team on opportunities and tactical roll out plans
• Identify the appropriate paid/owned/earned tactics and channels for each initiative and integrate with the broader omni-channel ecosystem
• Provide guidance and strategic counsel to creative team on the relevant content formats (e.g., short- vs. long-form, video vs. image).
• Contribute to and lead creative briefs to inspire and inform our Creative teams in the development of brand voice content
• Lead with a strong yet empathic mindset and engage actively in all specs of the job, emphasizing no detail is too minor
• Collaborate closely with Evergreen social strategy lead to ensure alignment with big business objectives and social strategy.

This role demands fluency in the social landscape in order to effectively influence, manage and inspire both the internal team as well as external award-winning agency partners.  With an unparalleled pace and volume of creative de