Associate Manager, GTM Planning - Emerging Brands

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Associate Manager GTM Planning- Emerging Brands

Reports to: Senior Manager GTM Planning- Emerging Brands

Location:  Goleta, Office-Hybrid

The Role

Our Mission at Emerging Brands is “To incubate, nurture and scale high potential brands by leveraging our strategic insights and innovative thinking and formulaic GTM -process”.

This role tracks and updates key milestones from product triad, merchandising, marketing, and commercial teams in line with seasonal calendars, manages Monday.com boards and calendars, and facilitates communication of key milestones to stakeholders. Additionally, the role provides operational support for logistics, site visits, facilities, and vendor management, while co-leading meetings to track project progress and follow up on action items.

The position works closely with the Senior Manager to plan and manage key milestone meetings, integrating feedback from regional and global teams to improve meeting effectiveness across various formats (in-person, hybrid, remote). The position leads survey creation and analysis to gather feedback for continuous improvement.

Responsibilities include overseeing the scheduling of checkpoint meetings, ensuring milestones and deadlines are met, and developing standardized tools for consistent execution across Product Management, Development, Planning, Marketing, and Design teams. The role also drives issue resolution and alignment among cross-functional stakeholders to improve operational excellence.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact 

The primary functions of this role, include but are not limited to:

• GTM Planning & Process Management
• Lead with the development of standardized tools that enable Product Management, Product Development, Planning, Marketing and Design teams to consistent and clear execution, under the direction of the Senior Manager
• Manage issue resolution and support in driving alignment among cross-functional stakeholders regarding opportunities to improve operational excellence within the organization
• Track and update all key milestones and deliverables from the product triad, merchandising, marketing, and commercial teams are up to date with each updated seasonal calendar
• Manage and update Monday.com boards and calendars, ensuring they are filled in, accurate, and up to
• Facilitate the communication of all key milestones to key stakeholders, including reminders, milestone dates, overviews, and templates
• Set up global milestones in calendar: GTM 1, 2, 3 and post-season analysis
• GTM Global & Regional Communication
• Partner with the Senior Manager to prepare and refine input materials for key GTM meetings, ensuring high-quality and timely deliverables.
• Oversee the adherence to established deadlines and timelines for all deliverables, ensuring efficient project execution.
• Lead the development of templates for various milestones, streamlining the process for quick and efficient email distribution, under the supervision of the Senior Manager
• Manage a Meeting Coordinator to update contact and distribution lists for key milestone communications, ensuring accurate and timely meeting invitations.
• Meeting and Event Planning & Logistics
• Partner with the Senior Manager to strategically plan and oversee key milestone meetings, ensuring input from regional and global teams is effectively integrated to drive continuous improvements in meeting structure and execution, across in-person, hybrid, or remote formats. Lead the creation, distribution, and analysis of surveys to collect feedback on milestone meetings and identify areas for improvement.
• Oversee the scheduling of critical checkpoint meetings for the product triad, including hand-off and review sessions, ensuring proper calendar management.
• Ensure adherence to workback timelines and deadlines for milestone deliverables, including creative projects, sample organization, and related tasks.
• Supervise a Meeting Coordinator and provide comprehensive operational support, coordinating logistics, site visits, managing facilities, and handling ve