Associate Manager, Ad Operations, Penguin Random House (Open to Remote)

Associate Manager, Ad Operations, Penguin Random House (Open to Remote)

PRH Consumer Marketing is seeking an Associate Manager to join the Ad Operations team supporting the Crown Publishing Group (CPG). The Ad Ops team, within the Consumer Marketing team at PRH, is a collaborative and innovative team dedicated to media planning, execution, and optimization.

 

Crown is renowned as the go-to publisher of narrative and idea-driven non-fiction. As the preferred publisher of presidents and celebrities, Crown is responsible for some of the most high-profile publications in recent years, from Michelle Obama’s Becoming to Matthew McConaughey’s Greenlights to Erik Larson’s The Splendid and the Vile. 

 

Clarkson Potter and Ten Speed Press publish today’s most influential and innovative voices in the cooking, drinks, pop culture, and lifestyle categories, and are the home of such celebrated voices as Ina Garten, Gina Homolka, Yotam Ottolenghi, Tieghan Gerard, Marie Kondo, and Claire Saffitz.

 

The Associate Manager will report to the Associate Director of Ad Operations and will be responsible for set-up and management of self-serve advertising campaigns, across search, social, and programmatic platforms. This is an excellent opportunity for a curious, strategic, and enthusiastic digital marketer to join a growth-oriented Advertising team at the heart of the largest trade book publisher in the US, and to work on campaigns for award-winning and bestselling fiction, nonfiction, cookbooks, graphic novels, and more. 

 

Come join the team and help us connect the right books with the right readers!

 

Please apply using our ATS system by January 30, 2025, and include your resume and cover letter for consideration. Before applying for any role at Penguin Random House we recommend you review our applicant resources page and look over our open to remote guidelines on our FAQs page.

 

The Role:   

• Work closely with CPG marketing team and fellow Advertising team counterparts, planning ad campaigns in support of hundreds of titles annually, providing strategic and tactical recommendations for meeting campaign goals 

• Build and actively manage and optimize dozens of live digital campaigns across multiple platforms at any given time 

• Manage implementation of ad operations requirements for advertising campaigns, including tracking, tagging, and campaign set-up   

• Work closely with internal marketing teams to troubleshoot ad platform issues   

• Collaborate with the Performance Marketing team to compile and deliver regular campaign reports to help guide marketers on best practices and identify areas of improvement  

• Contribute to regular campaign planning meetings with divisional marketers by sharing thoughtful and strategic and recommendations to support their titles and marketing goals 

• Provide tactical recommendations at the objective, timing, audience, placement, and platform levels to deliver strong performance and align with campaign goals  

• Work within project management system to coordinate with design colleagues, complete tasks, and track progress of dozens of campaigns in various stages at