Associate, Lifecycle Marketing

<div class="content-intro"><p>Founded in 2013, Home Chef is the leading meal solutions company with both a retail and online presence. Available online at&nbsp;<a href="http://homechef.com/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=http://homechef.com/&amp;source=gmail&amp;ust=1725544177877000&amp;usg=AOvVaw0x0MVCSCH1-PeH3T0UFaU_">homechef.com</a>&nbsp;and in retail at more than 2,100 Kroger grocery stores, Home Chef is committed to inspiring and enabling more people to cook simple, delicious meals, no matter how busy they are.</p> <p>In 2023, Home Chef introduced a new brand, <a href="https://www.tempomeals.com/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.tempomeals.com/&amp;source=gmail&amp;ust=1725544177877000&amp;usg=AOvVaw0DLkBD9CqccRI-oxSmwhwK">Tempo</a>! Tempo features a rotating selection of ready-to-heat meals delivered directly to your door. These meals are better-for-you versions of familiar favorites, designed to save you time and reduce stress while maintaining a healthy lifestyle. Our Tempo menu includes options that are protein-packed, fiber-rich, calorie and carb conscious, keto-friendly, and dietitian-approved.</p> <p><span class="im">Similar to our recipes, we recognize that variety is the spice of life, and therefore, our employees also bring their uniqueness and color to our fantastic team. We’re eager to work with humble team players and pragmatic next-level thinkers to innovate on Home Chef’s offerings.</span></p></div><p>The Associate, Lifecycle Marketing supports lifecycle marketing initiatives through high-quality email production as well as the execution for Unconverted Lead (UCL) campaigns. This role is critical in translating conversion strategy into precise execution while generating insights that strengthen first-box performance.</p> <p><span style="text-decoration: underline;"><strong>Detailed Responsibilities</strong></span></p> <p><strong>Lifecycle Email Production</strong></p> <ul> <li>Build and QA weekly BAU lifecycle emails across UCL, zero-order, referral, reactivation, and others as needed and/or as bandwidth allows.</li> <li>Build and deploy A/B test variants using existing capabilities developed by the Lifecycle Marketing Technology team</li> <li>Leverage existing audiences, personalization, and automation tools to execute campaign and test plans</li> <li>Maintain accurate launch and end dates for all campaigns and make approved content updates according to quarterly roadmap</li> </ul> <p><strong>UCL Campaign Execution, Testing &amp; Optimization</strong></p> <ul> <li>Own end