Associate Director, Video Partnerships

Business Overview 

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.  

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.  

There are four I’s in Initiative and these represent our core values and behaviors.  

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.  
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.  
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.  
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world. 

Position Overview

The Associate Director, Video Partnerships is a high-level client team specialist role at Initiative, requiring strong leadership and managerial skills. The role involves strong knowledge of the video space and available media research and systems, ability to juggle multiple tasks at one time, and negotiating media partnerships. The Associate Director helps to lead the strategic direction and is tasked with being a marketing partner for the clients. The Associate Director is an expert on client’s business, and within the agency.

 

Responsibilities

· Collaborate with Comms Design, Analytics and Client Advice and Management to ensure alignment with and delivery against client KPI’s

· Identify synergistic and/or targeted opportunities on an on-going basis for clients to further drive their business

· Accountable for video plan output timeliness, accuracy, and overall excellence

· Plans, directs, supervises, resolves, and coordinates work activities of team and handles all personnel requirements for immediate staff including training and development

· Develop processes and manage team to ensure superior stewardship, optimization, delivery and (cross-platform) post-analysis – but also able to free up more time for creative approaches to each client’s business

· Prepare and deliver proposals to various audiences

· Provide Partnerships support for various New Business pitches including costs exercises

· Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business as well as support MAGNA aggregate negotiations across appropriate channels

 

Required Skills and Experience

· National broadcast media buying experience with demonstrated technical and negotiating skills

· Understanding of the principles of marketing, advertising, and media data sources in terms of what is measured, the method, and information reported as well as an understanding of media concepts, terms, creative, and budget

· Superior analytical abilities and quantitative skills with an ability to translate data into well-articulated ideas

· Knowledge of buying, planning, client presentation and reporting

· Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint

· Initiative does not require candidates to have a college degree

 

Desired Skills and Experience

· 6+ years relevant experience including 3+ years supervisory experience

· Demonstrated critical thinking and problem-solving abilities

· Understanding of research tools

· Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure

· Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition

 

We See You  

At IPG Medi