Associate Director, US Omnichannel & Digital Strategy

Whether it's the unique breadth of our integrated offering that covers Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology products; or our commitment to recognizing and rewarding people for the contribution they make - working here isn't like anywhere else.

At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Location: Boston, MA or Miami, FL

Position Summary:

The Associate Director, US Omnichannel & Digital Strategy, is a key strategic leader responsible for building and scaling Galderma's omnichannel and digital customer experience capabilities. This role will establish and lead an Omnichannel Center of Excellence (COE), developing the best-in-class methods and playbooks to be leveraged across all US business units. This individual will serve as a senior consultant to brand, activation, and field teams, ensuring strategies are innovative, customer-centric, and aligned. A primary focus will be on building a data and analytics strategy to drive personalization and creating omnichannel solutions that enable and support commercial go-to-market strategies.

Key Responsibilities:

COE & Capability Development

• Design, build, and lead the Omnichannel, Digital, and Data Center of Excellence (COE) to drive consistency, efficiency, and innovation.
• Develop and evolve the enterprise omnichannel engagement strategy, operating model, and guiding principles.
• Establish enterprise-wide governance frameworks, playbooks, and best practices to ensure quality, consistency, and compliance while allowing for brand adaptation.
• Champion a "Digital and Insights first" mindset, driving the identification and adoption of new capabilities, innovative technologies, and automation.

Strategic Consultation & Enablement

• Act as a senior consultant to Brand omnichannel and activation teams, advising on the development of customer engagement strategies and plans
• Partner with Sales Leadership and Sales Training to design and integrate omnichannel strategies that support and enable the field sales force, integrating with CRM and other field tools.
• Advise brand teams on customer journey mapping and customer experience design across digital and personal touchpoints
• Drive the sharing of best practices and learnings between brands and business units to foster a culture of continuous improvement

Data Strategy & Measurement

• Partner with BU and Commercial Insights teams to help build the data and analytics strategy required to drive advanced personalization and next-best-action capabilities
• Establish enterprise-wide measurement frameworks and define key success metrics to embed data-driven decision-making into all omnichannel strategies
• Collaborate with analytics partners to translate complex performance data into compelling narratives about capability adoption, campaign impact, and optimization opportunities

Cross-Functional & Stakeholder Engagement

• Collaborate with Brand Marketing, Medical, IT, and Patient Services to ensure omnichannel strategies are integrated, customer-centric, and business-aligned
• Partner closely with Compliance, Regulatory, and Privacy (PRC) to ensure all frameworks, platforms, and strategies meet FDA, PhRMA, and corporate standards.
• Serve as the key subject matter expert on omnichannel enablement, translating business needs into capability roadmaps for IT and vendor partners.

Qualifications:

• Bachelor’s degree in Marketing, Business, Technology, or related field.
• Minimum of 8+ years of progressive experience in omnichannel marketing, digital transformation, or customer engagement.
• Significant experience in pharmaceutical, biotech, or dermatology/aesthetics preferred
• Demonstrated success establishing or leading an omnichannel/digital Center of Excellence (COE), capability hub, or enablement function.
• Proven ability to define and scale multi-brand frameworks, playbooks, and standards.
• Experience integrating digital marketing channels with field sales force activities (e.g., Veeva, CRM triggers, sales enablement platforms).
• Strong background in data-driven marketing, analytics, and personalization strategies.
• Deep understanding of the MarTech/AdTech ecosystem (e.g., Salesforce Marketing Cloud, Veeva, CR