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Associate Director, Strategic Planning
GroupMThailandfull_timeVerifiedPosted 2 Feb 2025
About the role
You will be part of GroupM. The Associate Strategy Director will work closely with the Strategy Lead, leading the development of media strategy, media planning best practices, consumer engagement strategies, and thought leadership for some of core categories. The successful candidate will collaborate with various specialists within the agency and clients to create insightful, impact strategies that contribute to the growth of the client’s business.The Ideal Candidate You are an emerging strategist looking to advance your career among a team dedicated to creating innovative media experiences that transform brand interactions. As an individual, you are:
- Curious: About people, what drives them, and what connects them. About channels, both new and established, always questioning how we can break traditional molds.
- Creative: Always seeking fresh and exciting ways to bring brands to audiences. Looking for that extra ‘spark’ in the plan that stands out.
- Challenging: Willing to push yourself and others to explore new, better, or uncharted ways to solve business challenges.
- Collaborative: Eager and able to work with diverse skills, personalities, and perspectives. Bringing people together to create, deliver strategies, and hold ourselves accountable.
- Experience in data and insights-driven media & communication strategy, preferably in an agency setting; at least 4-6 years of experience in strategic planning/account management/media planning
- Understanding of how brand-building and performance-focused media strategies connect and impact business outcomes.
- Strong communication and interpersonal skills, with some experience in designing and delivering presentations to senior clients.
- Experience collaborating with clients to distill business challenges into clear, concise media strategic briefs.
- Ability to contribute to the creation of integrated strategies across multifunctional teams (internal/external).
- Effective storytelling skills, with the ability to make clear, actionable recommendations on complex business problems.
- Ability to work with and inspire teams across different cultures, markets, and capabilities.
- Familiarity with syndicated research tools, consumer research methodologies, and techniques (e.g., GWI, Euromonitor, eMarketer, WARC).
- Work with Category leads and Strategy Lead in the development of media strategy, media planning best practices, consumer engagement strategies, and thought leadership.
- Support the design and delivery of media strategies across the market.
- Build a Trusted Advisor relationships with key Nestlé clients through strategic recommendations and proactive thinking.
- Develop strong relationships and drive collaboration with creative agency teams to integrate media and messaging, creating award-worthy campaigns.
- Work with stakeholders to shape briefs and establish clear, accountable KPIs and success metrics for our work.
- Provide thought leadership and inspiration for clients, identifying new opportunities to engage core and new growth audiences, and showcase new media/platform offerings.
- Participate in sessions to build relationships, share best practices across the network, and foster collaboration, such as media days, regional conferences, weekly calls, and global sharing sessions.
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