Associate Director, Social Strategy

BGB Group

Associate Director, Social Media Strategy

Our Agency

 

BGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.  

 

Position Overview

We are looking for a thoughtful and experienced Associate Director, Social Strategy to help shape and implement innovative social media strategies for our healthcare clients. This individual will partner closely with internal teams to translate client goals into high-impact social programs, leveraging platform insights, content best practices, and creative storytelling. The Associate Director will serve as a strategic and tactical lead—balancing ideation, execution, and collaboration—to ensure client satisfaction and social media excellence.

This is an exciting opportunity for someone passionate about healthcare, digital engagement, and the evolving landscape of social media.

Role Requirements:

• Client Strategy & Partnership:
• Serve as a strategic day-to-day partner to clients, translating business and brand objectives into effective social media strategies.
• Deliver clear, actionable recommendations that reflect the latest social trends and platform capabilities—particularly in regulated healthcare environments.
• Collaborate with account teams to ensure strategic alignment across digital initiatives.
• Social Campaign Planning & Execution:
• Lead development of integrated social media campaigns across platforms (organic and paid), overseeing creative direction, content planning, and performance strategy.
• Work closely with copywriters, designers, and community managers to ensure high-quality, engaging, and compliant content.
• Manage social media calendars, ensuring timely delivery of content and consistent brand voice.
• Collaboration & Integration:
• Partner cross-functionally with creative, medical, and analytics teams to align social content with broader brand and campaign objectives.
• Participate in internal brainstorms, client workshops, and strategic planning meetings to drive social thinking forward.
• Measurement & Optimization:
• Monitor social media performance and use platform analytics to optimize campaign strategies.
• Partner with analytics teams to define KPIs, measure impact, and share results through clear and insightful reporting.
• Team Leadership & Development:
• Supervise junior social strategists or coordinators, providing mentorship, feedback, and guidance on strategic and tactical work.
• Support internal education around social media trends, tools, and best practices.
• Innovation & Industry Awareness:
• Stay up to date with social platform developments, digital marketing trends, and healthcare-specific regulations (e.g., FDA, MLR review).
• Contribute to ongoing innovation by exploring new tools, formats, and emerging platforms that align with client objectives.

Preferred Qualifications

Education & Experience:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 5–7 years of experience in social media strategy or digital marketing, with at least 2 years in a supervisory or strategic lead role.
• Experience in healthcare or pharmaceutical marketing strongly preferred.

Skills & Expertise:

• Deep knowledge of social platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, X/Twitter), channel best practices, and user behavior.
• Proven experience developing and executing social campaigns that achieve business goals.
• Familiarity with analytics platforms such as Sprinklr, Hootsuite, or native channel insights.
• Understanding of compliance in healthcare marketing and how it impacts content development.

Communication & Collaboration:

• Excellent written and verbal communication skills, with the ability to convey complex ideas simply and persuasively.
• Strong collaboration skills and the ability to work effectively with cross-functional teams and clients.

Tools & Technical Skills:

• Proficiency in social media management platforms, analytics tools, and workflow systems.
• Experience with paid social media s