Associate Director, Retail Media

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. MindgruveMacarta is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.

MindgruveMacarta is one of the fastest growing agencies in the country. We are a full-service retail media agency, providing performance-driven management consulting to global brands. Our brand partners include the likes of The North Face, 3M, Wrangler, Mattel, and many more.  

MindgruveMacarta leans on years of deep sales channel management, content optimization, and advertising experience, leveraging proven technology to deliver increased revenue and profit for clients. With 90 employees and growing, our company headquarters are located in Denver with offices in San Diego, Mexico City, and São Paulo. MindgruveMacarta has been recognized for the last 2 years on Inc. 5000’s list of fastest growing companies.

POSITION: ASSOCIATE DIRECTOR, RETAIL MEDIA

The Associate Director, Retail Media will manage a team of media managers and specialists across retail media search and programmatic media. The Associate Director, Retail Media will work alongside the Director, Retail Media  to further implement plans & integrations across both programmatic & search to deliver a cohesive and comprehensive strategy for our brand partners. This person will collaborate cross functionally with the creative team, client services team & business intelligence team. Candidates are expected to have a deep understanding of digital marketing principles and have hands-on experience managing Retail Media campaigns and driving full-funnel marketing strategy & execution. 

The Associate Director, Retail Media will report to the Director, Retail Media. 

RESPONSIBILITIES

Strategic Leadership (30%)

• Obtain intimate understanding of client goals related to advertising & bring forward thinking ideas and strategies to the advertising & brand management teams 
• Help the Director, Retail Media to oversee media planning & ensure plans are thoughtful, cohesive and contextualized in our clients’ broader business objectives
• “Think Big” and formulate outside-the-box media strategies for clients and work with internal teams to develop Media Proposals
• Deliver media proposals to clients with confidence, empathy and a data-driven strategy
• Work cross-departmentally to identify innovation opportunities to drive more intentional advertising campaigns and help our clients more effectively market to their target consumers

Operations & Management (60%)

• Work alongside the Director, Retail Media to set goals for Advertising Teams which align with greater company goals. Manage the team to these goals and report progress to the leadership team.
• Attend key client meetings (remote and/or in person) when reviewing media plans/proposals, QBRs, and “top-to-top” meetings with marquee clients
• Challenge the advertising teams to dissect performance to identify additional optimization opportunities, strategic recommendations and impactful insights for client accounts.
• Regularly audit and analyze Search & Display advertising performance, strategy & future-looking plans to ensure Macarta is delivering cutting-edge retail media solutions
• Manage 2-3 of MGMC largest clients and lead junior level associates on best practice and daily optimizations.  

Innovation (10%)

• Attend industry events to ensure Macarta remains at the forefront of Retail Media strategies and best-practices
• Identify areas of opportunity for the teams to work better, faster, and smarter and present to Macarta leadership
• Continuously Investigate relevant advertising tools which can supplement or replace Macarta’s existing software partners 
• Identify additional revenue opportunities for Macarta via upselling additional capabilities or services

COMPENSATION

• Salary: $115,000 -$130,000/year 
• Annual Bonus: TBD

COMPANY CULTURE

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