Associate Director, Programmatic

About New Engen: 

New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey–maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

Join our community of marketing enthusiasts — collaborating with experts across media and marketing services, creative, analytics, and more. At New Engen, the cutting edge isn't a lofty goal; it's our everyday playground.

What sets us apart? Our people – humble innovators rewriting the rules of digital marketing. Together, we're building an agency culture that values collaboration, learning, and creativity. Become part of a team that drives genuine impact in the evolving landscape.

Description: 

New Engen is seeking an experienced, strategic Associate Director of Programmatic Media to lead and grow our programmatic practice. Reporting to the Senior Director of Programmatic, you’ll be developing high-impact client strategies, mentoring a growing team, and helping shape the agency’s future in this space.

You’ll need to toggle between big-picture thinking and day-to-day team empowerment. You’ll also play a visible role across departments, clients, and partners to ensure our programmatic offering is best-in-class today and built to last for tomorrow.

Responsibilities:

• Lead & Grow the Team: Manage and mentor programmatic media managers and emerging leaders. Build a strong team culture of continuous growth and operational excellence.
• Drive Strategy & Growth: Lead strategic channel planning for client accounts and new business opportunities, clearly articulating our unique POV and capabilities across Display, CTV, OLV, Audio, and Digital OOH.
• Lead strategic initiatives and own channel excellence, maintaining best practice documentation, frameworks, and scalable processes across programmatic efforts.
• Be a Thought Leader: Act as a strategic advisor on campaign structure, audience strategy, optimization tactics, and operational improvements. Propose new ways of working that enhance performance and efficiency.
• Evaluate and expand partnerships with platforms, data providers, and publishers to support innovation and performance. Vet new tools and betas that ladder up to client success.
• Ensure operational excellence across campaign execution, including audience strategy, measurement, and optimization.
• Champion cross-functional collaboration with analytics, creative, and client teams to build integrated media strategies.

Qualifications:

• 6+ years of experience in digital