Associate Director, Paid Social

Company Description

About Digitas

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com.  

Job Description

Associate Director, Paid Social

As more people spend time with social media, ad spend is increasing rapidly - and so is Digitas’ world class team of paid social specialists. As an Associate Planner in paid social media, you’ll be part of a team that’s keeping a pulse on the constantly evolving social media landscape, where new features and advertising opportunities are popping up daily.

We are looking for an outstanding Associate Director, Paid Social – someone who has who has a passion for data & analytics, thinking creatively, developing innovative strategies, and of course, loves social media. Sound like you? Read on.

What you’ll do:  

You’ll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns. Additionally, this role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs).

As an Associate Director, Paid Social, you’ll manage a team of direct reports that are implementing our clients’ paid social activities, while also getting your hands dirty ensuring flawless execution and inspiring strategy.

You’ll play an instrumental, game-shaping role in developing media strategies and implementing a wide variety of innovative tactics to grow our clients’ business.

Day-to-day, your role includes:

• Provide leadership and guidance as your team develops best-in-class paid social campaign strategies and tactics
• Collaborate closely with Media Planning, Strategy, and Data & Analytics teams to ensure the role of paid social is aligned with broader client needs
• Develop and maintain  positive and productive relationships with vendor reps, other agency teams (both internal and external) and clients, helping to identify risks and opportunities for the business
• Help to develop, evolve, and evangelize paid social philosophy and best practices through data-supported campaign measurement and testing
• Ensure flawless execution of social campaigns, including error-free ad creation, targeting, budget pacing, and inventory selection
• Identify and support innovation opportunities to help keep our agency and clients on the cutting edge
• Support Data & Analytics team in the development of learning agendas/measurement plans for all campaigns based on client business goals
• Foster the development and growth of junior team members, including hard- and soft-skill training and feedback
• Stay up-to-date on new ad products and technology advancements, often taking point on sharing new opportunities with your clients and the broader paid social capability 

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• Bachelor’s Degree and 7-9 years of media experience – including at least two years of hands-on paid social experience and three years of supervisory experience
• Excellent grasp of paid social campaign development, execution, and optimization – ideally spanning multiple verticals and objectives
• Experience managing large-scale paid social campaigns, including Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn, Reddit, and emerging platforms
• Superior collaboration and teamwork skills; experience working with cross-functional teams
• Stellar verbal and written communication skills
• Effective team leadership and delegation approach that will keep deliverables on time and morale high
• Positive attitude and ability to work independently and as part of a team, always acting with integrity 

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

Additional Information

All your information will be kept confidential according to EEO guidelines.

“Compensation Range: $91,000 - $144,000 annually. This is the pay ran