Associate Director, Omnichannel Program Integration Lead

Job Description

Job Description
The Omnichannel Program Integration Lead has a key responsibility for utilizing program management skills and knowledge to lead priority Omnichannel programs, working with omnichannel capabilities team to ensure successful program level management, tracking and risk mitigation to ensure delivery of the Omnichannel Roadmap.

Primary Job Tasks

·       Leads key omnichannel projects across the US, including the definition and execution of project scope, goals, and deliverables

·       Responsible for the E2E program management of the current omnichannel projects and managing the development of new programs and initiatives

·       Provides strategic guidance on optimal omnichannel engagement activities to drive growth based on specific brand needs

·       Drives launch plans for new capabilities and manages continuous improvements in the current US omnichannel program

·       Accelerates new omnichannel marketing capabilities through the leadership of a cross-functional effort to develop digital channel guidelines, templates, and other cross-brand standards

·       Partner with internal and external partners accountable for timely deliverables and integrations supporting our omnichannel roadmap

·       Remains engaged with internal and external stakeholders to assess the business need, identify opportunities, and implement and measure solutions

Program & Change Management

·       Roadmap Implementation Management: Partner with strategy & roadmap lead, and business units to manage implementation and execution of US Market roadmap, including managing overall status, risks, dependencies; provide regular updates to Business Units for alignment and feedback

·       Responsible for program management of priority omnichannel orchestration projects ongoing across the team, and managing program status dashboard for leadership

·       Advances and shares project-specific measurement plans, selecting KPIs and setting goals, targets and measurement milestones aligned to business and capability objectives

·       Deliver omnichannel projects leveraging Agile ways of working and utilize standard project/program management tools

·       Improve engagement and adoption of omnichannel programs through scaling, change management, and training activities

·       Evolves, promotes, and grows the company's omnichannel footprint and drives desired behavior change through the delivery of projects

·       Engage with impacted stakeholders and governance bodies to provide status updates of in-flight omnichannel programs; Communicates updates on major milestones and keeps all stakeholders informed of progress and issues

·       Assess, and evaluate program objectives, analytics, and lessons learned to enable program enhancements and tradeoff decisions

Deliver / Execute Omnichannel Projects

·       Participates in key omnichannel projects across the US, including the definition and execution of project scope, goals, and deliverables

·       Responsible for the E2E program management of the current omnichannel projects and managing the development of new programs and initiatives

·       Provides strategic guidance on optimal omnichannel engagement activities to drive growth based on specific brand needs

·       Drives launch plans for new capabilities and manages continuous improvements in the current US omnichannel program

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