Associate Director, Media Strategy (Consumer)

The Associate Director of Media Strategy will focus on developing, planning, and overseeing digital media programs that drive engagement and performance for our consumer, e-commerce, and retail clients. This is an exceptional opportunity for a strategist looking to expand their skills across these industries and make an immediate impact. The ideal candidate should have a strong background in media planning and programming, with an understanding of how these programs serve clients within the greater digital marketing ecosystem.

Role and Responsibilities

• Lead, grow, and develop assigned consumer goods and retail clients' media programs.
• Develop digital media strategies for growth-oriented clients, guiding them through periodic campaign and business reviews.
• Monitor campaign performance & delivery goals, collaborating with Media Activation leads to ensure client expectations are met.
• Manage clients' monthly media activities and calendars to optimize performance, focusing on the unique needs of consumer goods and retail brands.
• Work with clients to identify overarching marketing and business goals, recommending additional agency offerings and capabilities tailored to the consumer goods and retail sectors.
• Provide proactive market and industry research and analysis to clients, focusing on consumer goods and retail trends, for educational purposes and to mature programming.
• Understand and promote the adoption of new techniques and technologies relevant to clients' marketing strategies in consumer goods and retail.
• Drive best practice adoption in consumer goods and retail marketing through leading by example, proactive communication, and relationship building with internal and external stakeholders.
• Foster and promote innovative ideas and approaches tailored to the consumer goods and retail industries, enhancing customer and prospect experiences and conversion rates.
• Collaborate closely with Client Services to provide thought leadership on media strategies, tactics, insights, performance, and emerging media opportunities specific to consumer goods and retail brands.
• Assist Business Development and Media team leadership with relevant business development opportunities in the consumer goods and retail industries as needed.

Preferred Qualifications

• 5+ years of experience in digital media strategy and/or operations, preferably with a focus on consumer goods and retail brands.
• Digital agency background is preferred.
• Expertise with planning across search, social, and display.
• Strong understanding of the digital marketing funnel, specifically for consumer goods and retail brands.
• Excellent communication & presentation skills working directly with external clients.
• Strong project management, organizational, and analytical skills.
• Exceptional problem-solving abilities.

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