Associate Director, Media Measurement

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At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

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Job Description
 

At Gilead, Media Strategy and Operations plays a critical role for digital transformation, a strategic partner to our brands, and focuses on delivering a superior digital experience to our customers in the US.

Within the Customer Experience, Digital and Media Strategy team, the Digital Media and Strategy team is the main group for developing the Gilead US's digital media strategy; executing, measuring, and optimizing it with improved paid media quality and performance, in alignment with the brand teams.

The Associate Director, Media Measurement at Gilead US is responsible for implementing a comprehensive media measurement framework, focusing on KPIs across audience, channel, site, and creative. In this newly created role, they will develop data-driven strategies for optimizing media programs for the HIV business unit, partnering with media agencies and internal teams to enhance business impact. The role involves cross-functional collaboration to define campaign objectives, performance metrics, and reporting frameworks while managing relationships with 3rd party measurement partners. This leader will drive integrated cross-channel measurement programs, using audience and content analytics to provide actionable insights and process improvements. This role will sit in Foster City, CA.

Key Responsibilities

• Be a strategic partner to internal stakeholders in defining key business questions that align to brand objectives

• Based on brand objectives and goals, develop measurement approach to analyze and optimize media performance

• Develop test and learn strategies across channels and socialize results within the organization.

• Manage / own 3rd party measurement partners and agency relationships to develop combined measurement roadmaps to ensure timely delivery

• Support brand marketers to uncover deeper and more actionable media performance insights to support key launch and ongoing optimization 

• Create a measurement framework for key launches, focusing on unique media performance metrics (NBRx, RRx, persistence, adherence) while establishing an ongoing framework for the PreP portfolio to optimize media tactics, prioritization, budget allocation, and cross-brand performance.

• Be a key partner in report creation and presentations to key stakeholders, providing insights into campaign performance and opportunities for optimization.

• Collaborate with other members of the Digital Media Strategy and Operations team to ensure that campaigns are optimized across all channels, and consistent with organization objectives.

• Identify opportunities for process improvement and automation to increase efficiency and scalabil