Associate Director, Marketing - Consumer

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Come join a high performing marketing team and make an impact on the lives of patients! The MAVYRET consumer team exists to help reach, educate and motivate patients to seek treatment. The Associate Director will be responsible for leading all aspects of MAVYRET consumer marketing, including setting strategic direction, gathering insights, creating new tactics and planning and optimizing a significant media plan. The Associate Director will be responsible for leading agencies to develop best-in-class marketing that resonates with patients in a competitive environment. They will also be responsible for managing a marketing manager

Responsibilities

The Associate Director will work closely with multiple commercial operations teams to ensure success in the development of strategy, creative and execution plans. Internally, the Associate Director will foster positive working relationships with the sales force, medical affairs, medical review, market research, sales training, regulatory review, business analytics, paid media, the Digital Lab and other cross franchise teams. 

Externally, the Associate Director owns the relationship with various ad agencies, consultants, and other vendors to successfully drive the business.  The AD must demonstrate the ability to lead without authority, while building a collaborative, integrated commercial brand team. 

The Associate Director will own the overall strategy for the brand, including the direction for two campaigns, one to drive patients to test for hep c, and another to drive differentiation between MAVYRET and other hep c treatments.  

Specific Responsibilities Include:

• Partner with HCP and other internal teams to devel