Associate Director, L3 Activation Digital Tools Development

Job Description

The L3 Activation Digital Tools Development Associate Director serves as the partner and counterpart for technical internal teams (e.g., Information Technology and Digital Data and Analytics) and external vendors to define, develop, and run the digital tools and solutions required to translate brand L3 marketing plans into engagement activities and outcomes. This role will partner with the L3 Activation team to understand broad L3 Activation and brand plan needs and then convert those needs into a roadmap of digital solutions that will be built and delivered in partnership with internal and external technical teams.

In addition, this role will partner with Global Marketing Teams to share learnings and test enterprise-wide digital solutions to enable the L3 Next Framework. Finally, this role requires a demonstrated understanding of technology trends, life sciences-specific data sets, and analytics to translate L3 Activation needs and overall brand themes into digital tools and solutions.

• Translate Business Unit-specific L3 Activation needs and themes into a roadmap for developing digital tools and partner with internal and external technical teams to execute that roadmap based on APEX leadership prioritization.

• Identify and pilot new technology trends and concepts to enable the translation of brand plans to marketing operations as well as drive the feedback loop from marketing activity insights back to brand strategy.

• Responsible for the technical engagement and interactions with vendors supporting Engagement Planning & Strategy, including Next Best Engagement and Omnichannel.

• Manage the rollout of new digital tools and features with APEX teams and BU brand teams to drive awareness of current and upcoming solutions and ensure end user adoption

• Collaborate across Human Health, Strategy and Commercial Operations, Information Technology, and Digital Data and Analytics to leverage existing digital tools and solutions to enable L3 activation, gather input and expertise, and scale / transition digital tools, as appropriate.

• Serve as the point of contact for internal and external data sources to enable the Engagement Planning and Strategy team and identify new data needs based on anticipated brand team needs and new capabilities identified by the extended L3 Activation team.

• Support the global strategy in developing digital tools to optimize the processes of translating brand marketing campaigns into specific marketing operations activities and tactics.

• Share learnings and partner with Global Marketing teams to develop, test, and launch digital solutions to support the L3 NEXT framework.

• Track and report on digital tool adoption and impact to APEX leadership to enable prioritization and focus on high impact areas, and transition of low impact digital tools.

Education Minimum Requirements:

• Bachelor’s degree

Required Experience and Skills:

• 3+ years of experience in one or a combination of the following: Data strategy, digital analytics and architecture or digital products

• 5+ years of healthcare industry knowledge

• Experience working on and leading agile teams

• Demonstrates customer-centric, growth mindset and mental agility to meet business needs

• Demonstrated ability to think critically and creatively, challenge the status quo, and drive change

• Demonstrated ability to prioritize initiatives, work and mobilize resources to drive release plans

• Demonstrated ability to drive business process improvement and measurement of results (metrics and KPIs)

• Demonstrated ability to clearly communicate and adjust communications to the audience

• Strong collaboration skills - ability to help teams understand the big picture, their role, and expectations to work together to achieve objectives

Preferred Experience and Skills:

• Ability to innovate with a digital product mindset

• 3+ years of experience in influencing stakeholders in matrixed environment

• Change management skills – ability to gain sponsorship for change and work as a change agent to effectively drive change

• Strong understanding or aptitude to learn business processes, practices and regulations pertaining to the pharma industry in the US Market

NOTICE FOR INTERNAL APPLICANTS

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