Associate Director, Field Systems and Technology

Role Summary

The Associate Director, Field Systems & Technology enables field teams to effectively execute by ensuring field‑facing systems—primarily CRM and related tools—are intuitive, aligned to field workflows, and clearly understood. Reporting to the Director of Field Enablement, this role focuses on adoption, usability, and field readiness, while also serving as the enablement lead for defining business requirements and CRM enhancements.

This role translates field needs into well‑defined system requirements and translates system changes back into simple, actionable guidance for field leaders and frontline teams.

Field Enablement & Adoption

• Serve as the enablement owner for field-facing systems, ensuring tools support how the field works
• Enable field leaders and frontline teams to understand what systems do, how to use them, and why they matter
• Develop and deliver enablement assets (job aids, walkthroughs, FAQs, training content) tied to system usage
• Support system rollouts and updates with a strong emphasis on change management, clarity, and adoption
• Act as a trusted point of contact for field leaders on system usage, data visibility, and workflow questions
• Partner with the Training team to help accelerate the learning of field representatives to improve their business acumen and territory planning skills.

• Translate field needs, execution challenges, and enablement priorities into clear business requirements
• Partner with Field leaders, Analytics, and IT to define CRM and system enhancement requirements
• Create and maintain requirement documentation (user stories, use cases, acceptance criteria) grounded in field workflows
• Participate in solution design reviews to ensure enhancements are field‑friendly and enablement‑ready
• Support UAT from a field enablement perspective, validating usability and clarity
• Lead a cross-functional team to establish governance related to Veeva Platforms including Veeva CRM, which may include defining tracking for the use of key messages and marketing collateral, defining and implementing methods for improving call capture in CRM

• Ensure CRM and related tools align with call planning, account management, targeting, and execution workflows
• Identify friction points where systems create confusion or slow execution, and recommend improvements
• Help standardize best practices for how tools are used across the field
• Reinforce consistent usage through enablement and leadership alignment rather than enforcement

• Translate system data, logic, and outputs into plain‑language explanations for field audiences
• Help field leaders understand how data is generated, where it lives, and how to use it effectively
• Support leadership communications related to system changes and data interpretation

• Partner closely with the Director of Field Enablement to align systems work to enablement priorities
• Collaborate with IT, field leaders, Analytics, Compliance, and vendors to deliver field‑ready solutions
• Represent the voice of the field in system planning and prioritization discussions
• Provide input into broader field enablement initiatives tied to execution effectiveness

• 8+ years of experience in Field Enablement, Sales Operations, Commercial Operations, or Systems Enablement
• Experience defining business requirements for CRM or field tool enhancements
• Strong ability to translate between field needs, system functionality, and technical partners
• Experience supporting field leaders and frontline teams in a distributed sales organization
• Excellent communication, facilitation, and change‑management skills

Preferred Qualifications

• Experience with CRM platforms (e.g., Veeva CRM or similar)
• Experience in life sciences, healthcare, or complex B2B field environments
• Familiarit