Associate Director, Enterprise Content Systems
BeiGeneAbout the role
BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
The Associate Director, Enterprise Content Systems is responsible for the strategic ownership, optimization, and evolution of BeOne’s enterprise content platforms, with primary accountability for Veeva Vault PromoMats and MedComms. This role defines and executes the platform roadmap to enable faster, compliant, and scalable content creation, review, approval, and production across Commercial and Medical organizations.
Operating at the intersection of technology, content operations, regulatory processes, and innovation, this role drives PRC/MRC process optimization, content automation, modular content adoption, and AI-enabled capabilities to reduce cycle times and improve stakeholder experience. The Associate Director ensures that enterprise content systems are fit for purpose, aligned to business priorities, and positioned to support omnichannel execution and future growth.
This role partners closely with Commercial, Medical, Regulatory, Legal, GCMT, and agency partners and serves as a key enabler of operational efficiency, compliance, and digital innovation across the content lifecycle.
Essential Functions of the Job:
Enterprise Platform Ownership (Veeva Vault)
Serve as the enterprise product owner for Veeva Vault PromoMats and MedComms, with end-to-end accountability for platform performance, adoption, and scalability.
Define and maintain a multi-year roadmap aligned to business priorities, regulatory requirements, and omnichannel needs.
Partner with internal technology teams and Veeva to plan releases, enhancements, integrations, and upgrades.
Ensure platform configurations support both commercial and medical content workflows.
PRC / MRC Process Optimization
Lead optimization of Promotional Review Committee (PRC) and Medical Review Committee (MRC) processes to reduce review cycle times while maintaining compliance.
Standardize workflows, templates, metadata, and governance across brands and regions where appropriate.
Identify and eliminate manual, redundant, or low-value steps in the review and approval process.
Partner with Regulatory, Legal, Medical, and Compliance stakeholders to align on operating models and change management.
Content Automation & Modular Content Enablement
Drive adoption of content automation across the content lifecycle, including:
Content creation
Content review and approval
Content production and reuse
Enable and scale modular content strategies within PromoMats and downstream activation platforms.
Ensure modular content, claims, and references are structured to support faster approvals and content reuse.
DAM, Claims & Content Foundations
Support and integrate Digital Asset Management (DAM) capabilities to ensure seamless content storage, retrieval, reuse, and governance.
Oversee claims and references management, ensuring claims libraries are structured, reusable, and aligned to modular content strategies.
Partner with tagging and taxonomy teams to ensure content metadata supports automation, measurement, and discoverability.
AI Enablement & Innovation
Evaluate and enable AI-driven capabilities within enterprise content systems to improve efficiency, quality, and speed to market.
Support AI use cases such as:
Content generation and variation
Automated quality checks and compliance validation
Intelligent review routing and prioritization
Ensure AI capabilities are implemented responsibly, compliantly, and in alignment with enterprise governance standards.
Cross-Functional & Vendor Collaboration
Act as a strategic partner to Commercial, Medical, Regulatory, Legal, GCMT, and agency teams.
Manage relationships with vendors, system integrators, and platform partners supporting Veeva and related tools.
Translate business needs into platform requirements and scalable technical solutions.
Governance, Adoption & Change Management
Establish governance models, standards,
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