Associate Director, Client Partner - B2B Client Services - US

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

We seek to create lasting impact by first understanding deeply how consumers and brands interact via culture, channels, content and commerce–and then crafting the right blend of marketing and tech levers for brands, which we know they need in order to stay ahead of the curve. 

We are looking for an Associate Director, Client Partner (B2B) who shares our Growth Marketing mindset with the right type of experiences to match. This role requires client relationship building, B2B account management, strategic planning, and an integrated understanding of Brand and Performance and how the various planning and activation levers across Creative, Data, Tech, Measurement and Analytics play as part of the bigger picture. This Associate Director should be able to support cross-functional teams to deliver integrated services for their B2B clients based on DEPT’s best practices. They are effective communicators who collaborate with their teams to achieve and exceed client goals based on their understanding of the ins and outs of their clients’ businesses (not just digital). 

ABOUT YOU

You are a critical thinker and seasoned storyteller, equal parts curious and creative, while rigorous and analytical. You are comfortable talking growth strategy, SEO, CRO, analytics and measurement with marketing managers and director-levels alike. You have a passion for interpreting current day culture, commerce and media insights, along with historical performance to create overarching media strategies that lead clients and media teams towards holistic digital media plans that deliver against client objectives. You must have an understanding, preferably from hands-on experience, in digital media strategy, planning and activation that is designed for the purpose of driving performance and measurable ROI for B2B brands. You must also demonstrate the capability to forge strong partnerships with both clients and agency teams alike.

JOB RESPONSIBILITIES  

Account & Project Management

• Maintain an understanding of the holistic business for each of your clients - with insights on their competitors, overarching business goals, engagement with other agency partners, performance priorities, etc.
• Some experience or understanding of sales-led and product-led B2B marketing campaigns.
• Proven success coordinating marketing and sales teams to drive quality traffic and leads
• Orchestrating multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation. Serves as an account leader responsible for delivering client expectations and effectively working with Activation and Growth Services teams up for shared success.
• Always on the look-out for ways to elevate a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions. Possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.
• Maintaining a working knowledge of Paid Search, Paid Social, Programmatic and Non-Programmatic Digital media channels, platforms/partners and tactics, as well as a core understanding of growth Services (Data Sciences & Analytics, Creative, SEO/CRO). They should have a perspective on how/when to utilize various channels and how they work together to help meet client business goals. 
• Staying up-to-date on all information disseminated across the agency from Activation, Growth Services, Technology and Operations to ensure their track is adopting best practices and testing recommendations prioritized by the agency.
• Coordinating status meetings, providing reporting including updates on the work, timelines and budgets, highlighting any blockers or risks. 
• Participate in briefings, capturing client requirements and reporting needs.
• Capturing feedback, distributing and following up on action points.
• Supporting your Director, building your relationships with clients through responsiveness, clear communication and by managing expectations.