Associate Director, Business Intelligence

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Overview

The Business Intelligence team partners with both internal and external stakeholders and data providers, leveraging analytics and measurement to enable optimization of media spending. The Associate Director is responsible for orchestrating efficient delivery of high-quality analytic services to a medium-sized book of business and facilitating the professional growth and development of his/her team. The position will exhibit a deeper understanding of digital and media ecosystems including integration of on-line/off-line attribution, integration of upper and lower funnel measurement, interaction of web design with media performance, success of key media tactics including targeting via SCOUT or DMPs/CDPs, dynamic creative optimization, and TV advance audiences and earned media.

Responsibilities

• Assess client’s needs and develop analytic roadmaps that go beyond measurement plans and learning agendas to include activities such as high value audience identification and targeting, multivariate testing, forecasting and optimization.
• Knowledge leadership – begin to serve as “go to” expert for one service area or offering (e.g. brand tracking/campaign effectiveness studies, MTA, web analytics, multivariate testing, dynamic creative optimization, forecasting, DMPs/CDPs).
• Serve as project lead on more complex analyses – develop project plans, manage the team’s work efforts, oversee creation of on-time and on-budget deliverables, and present findings.
• Assume ultimate responsibility for the quality of team’s analytic deliverables, including pertinent insights and actionable recommendations. Monitor client level resource allocations relative to contracted scope and reset expectations with media teams and clients as needed.
• Develop content for client contracts detailing analytic workstreams and required resources.
• Responsible for at least 3 direct and indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization levels.
• Begin to play a supporting role in new business development – collaborate with teams to assess prospective clients’ needs and help craft pitch materials.

Qualification - Required Skills

• Significant media analytics experience and deep knowledge of the media ecosystem.
• Familiarity with MS Office; including PowerPoint, Word, and Excel.
• Experience with ad-serving platforms such as Google Campaign Manager and Sizmek; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium; familiarity with MTA providers like Neustar, VisualIQ, C3.
• Experience with audience tools such as Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase.
• A/B and multivariate test design.
• Experience influencing a marketing strategy through the application and/or management of data driven, analytic solutions.
• Demonstrated ability to run a team - solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high quality work.
• Exhibits mature leadership - identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts.
• Skilled at developing relationships across cross-funct