Associate Digital Marketing Specialist

Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company’s world headquarters and state-of-the-art automated manufacturing facility are located in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.

Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work® in four international locations in 2023; and ranked as one of America’s most responsible companies by Newsweek.

 For more information, visit: insulet.com and omnipod.com.

Role Responsibilities:

• Deployment of approved website content for Omnipod.com
• Responsible for adapting approved content manuscripts and approved multimedia components for optimal user experience
• Reviewing, proofing, and consulting on proposed and approved website content from various teams/franchises within the organization for correctness, best-practices, and brand and website standards
• Review content and deployment with respect to applicable compliance, including HIPAA and GDPR
• Work collaboratively with various business units, including Project Management Organization, Delivery, End to End Experience, Search Optimization, User Experience, and Drupal Development
• Collaborate with internal teams and manager to help optimize website content
• Optimization of provided media, including cropping/resizing of images and video

Key Decision Rights

• Consults on content development for Omnipod.com
• Consults on information architecture, technical opportunities, performance measurement, and testing for Omnipod.com

Required Leadership/Interpersonal Skills & Behaviors

Ability to communicate technical details with non-technical business partners

High adaptability - Able to multi-task and be energized in a fast and changing business environment

Experience with diabetes and medical device and / or healthcare experience / HIPPA regulated products ideal, but not required

Education and Experience Requirements

• Bachelor’s degree (in Marketing, Communications, or related discipline) preferred
• Demonstrated website management, content deployment experience
• Demonstrated landing page/conversion rate optimization experience
• Demonstrated experience in user experience (UX)
• Web Content Management
• Adobe Creative Suite (Photoshop, Illustrator, Premier, Encoder)
• HTML and CSS proficient

Additional Information

• Occasional travel is estimated at 1-4 times annually but will flex depending on business need.
• Flexibility to take morning and evening calls to align with international business hours as needed

Preferred

• Drupal CMS

Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod® Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s latest innovation, the Omnipod® 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.

Studies have demonstrated the clinical and lifestyle advantages of insulin pump therapy over multiple daily insulin injections (MDI). However, many people still choose MDI therapy largely due to the complexity, cost, and inconvenience of conventional pump technology. The Omnipod is a discreet and easy-to-use system that eliminates many of the issues associated with conventional pumps. By breaking down the barriers to insulin pump therapy, Insulet hopes to provide both a superior treatment option and life-long health benefits for people with insulin-requiring diabetes.

Insulet was founded in 2000 with the mission to improve the lives of people wit