Associate, Digital Campaign Marketing

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

This role is based in our 605 Third Avenue office.

Are you passionate about driving impactful marketing campaigns and leveraging data to deliver exceptional results? Informa TechTarget is seeking a talented and detail-oriented Digital Marketing Associate to join our centralized Campaign Marketing, Strategy, and Execution division. This role offers an exciting opportunity to oversee inbound and outbound marketing campaigns for the Technology Markets, collaborating with cross-functional teams to achieve business goals.

As a Digital Marketing Associate, you will play a pivotal role in executing and optimizing marketing campaigns, managing reporting processes, and contributing to team initiatives. If you have experience in email marketing, lead generation, data analysis, and marketing automation, along with strong writing skills and a keen eye for detail, we want to hear from you!

Key Responsibilities

Campaign Marketing (75%)

• Plan, execute, and oversee marketing campaigns to achieve webcast, content syndication, and survey objectives.
• Manage all aspects of outbound email marketing campaigns, including copywriting, HTML design, deployment strategies, quality assurance, and performance tracking.
• Contribute to inbound social media marketing efforts on brand Twitter and LinkedIn pages.
• Collaborate daily with sales, editorial, and project management teams to ensure campaigns are optimized for success.
• Leverage analytics and measurement tools to deliver against key performance targets and business outcomes.
• Analyze industry trends and competitive data to enhance the effectiveness and efficiency of demand generation programs.

Reporting (20%)

• Maintain accurate tracking reports for all executed campaigns.
• Record campaign efforts, hours, program specifics, and completion details within the Project Management Platform.

Other (5%)

• Actively participate in Informa-led communities and team-building initiatives.

Qualifications

Education

• Bachelor’s degree in Marketing, English, Communications, Public Relations, Business Administration, or a related field.

Preferred Experience and Skills

• A solid understanding of the B2B marketing environment is highly desirable.
• Exceptional writing and communication skills, with copywriting and creative writing comprising a significant portion of the role.
• Familiarity with H