Associate Creative Director Ninja NYC

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Position Overview:

Join the SharkNinja in-house creative agency on our mission to create Outrageously Extraordinary work. We are excited to add an Associate Creative Director team to our global creative dept., reporting director to the VP Global Creative Director at our new NYC office.

As the Associate Creative Director (ACD) for SharkNinja, you will be leading projects, creating culture and inspiring a diverse team of creatives in NYC. Concepting developing and producing breakthrough marketing campaigns, branding strategies, and creative solutions to drive demand for our innovative products. Focusing specifically on advertising conceptual creative. This role will closely partner with our Operations, Production and Social creative within the creative team to define campaigns and content. 

Key Responsibilities:

• Translating product positioning and functions into memorable creative
• A desire to deep dive into product innovation to solve consumer needs, driving explosive demand
• Proactively seeks business solutions using creative concepts
• Willing to collaborate on brand positioning and architecture
• Inspire creatives to relentlessly pursue excellence
• Positive opportunity finders
• Willingness to collaborate with executive leadership
• Deep understanding of Social Media
• You continuously push and iterate to optimize the work
• Big picture vision, with an eye for details
• Must love maximalist design and craft

Strategic Leadership:

• Develop and communicate a clear creative vision and strategy that supports the company's overall goals and brand identity.
• Collaborate with senior executives to understand business objectives, market trends, and customer insights to inform creative direction.
• Partner with Creative Strategy to ensure strategic creative spark and clarity throughout creative process
• You spearhead challenges to support your teams
• Proactive communication skill, setting clear goals and expectations

Team Management:

• Mentor, and motivate a team of creatives, including art directors, designers, copywriters, and other specialists, fostering a culture of collaboration, innovation, and excellence.
• Provide guidance and constructive feedback to help team members grow and develop their skills.
• You love resource design and setting up projects for success 

Campaign Development:

• Oversee the conceptualization, development, and execution of integrated marketing campaigns, ensuring they are on-brand, impactful, and meet quality standards.
• Champion creative excellence by pushing boundaries, exploring new ideas, and experimenting with emerging technologies and trends.
• Understanding and focus on how demand gen product focused work translates and elevates through the funnel
• Ability to iterate quickly and frequently based on product and messaging changes
• Working towards Outrageously Extraordinary creative ideas

Brand Identity and Design:

• Ensure consistency and integrity of the brand across all touchpoints, including advertising, packaging, digital platforms, and physical spaces.
• Lead the development of visual identities, design systems, and brand guidelines that effectively communicate the brand's values and personality.
• Partner closely with creative teams across the network to ensure identity is pulled through

Cross-Functional Collaboration:

• Collaborate closely with cross-functional teams (globally), including marketing, product development, sales, CI, production and external partners, to align creative efforts with overall business strategies.
• Serve as a key liaison between creative, strategic, and operational functions, facilitating communication and fostering a unified approach.
• Collaborative approach, injecting creativity into every meeting

Quality Assurance and Performance Tracking:

• Establish processes and standards for evaluating creative work, ensuring it meets objectives, adheres to brand guidelines, and resonates with the target audience.
• Monitor and analyze the performance of creative initiatives, using data and insights to optimize future campaigns and drive continuous improvement.