Associate Creative Director, Copywriter

Job Description

The Team One C.O.R.E.

C = Collaborative

We work together to get better stuff done than we could alone.

O = Optimistic

Honest and confident in our quest forward; believing the impossible is possible.

R = Results-Driven

Creativity is always in service of results and never for its own sake.

E = Entrepreneurial

Blow up the establishment. Shoot for the moon.

GENERAL SUMMARY

Passionately strives to move the agency creative agenda forward. Works closely with Art Director partner to develop ideas for all forms of communication, recognizing that today's constantly changing media and technology offers new tools and demands new approaches and solutions. Creative excellence is essential. Conceptual strategy and creative implementation should be at an award-winning level. Must have passion for writing, storytelling, and crafting language. Must also have a dedication, persistence and passion for relevant, groundbreaking ideas, be organized and an excellent communicator.

­­A Copywriter Fundamentally Is:

Passionate: Doesn't pursue this position simply to have a job. Must have a deep passion to express themselves and solve problems

Skilled: Knows the best solution for creating the most powerful ideas changes with each new project. Seeks a mastery of the tools and tech required to express an idea in variety of mediums

Challenging: Live in the realm of possibility and takes notice of what's missing.

She/He Acts and Works In The Following Way:

Resilient: Can bounce back from disappointment and come back even stronger with a greater idea

Collaborative: Works within and across other departments. Understands that "We" can be more powerful than "Me."

And Has The Potential To Become:

Persuasive / A Great Pitcher: Understands that a great idea represents only 50% of their job. Selling it to both internally and to the client is the other 50%

Results Oriented: Create work that is not only creatively interesting but gets noticed and is talked about. Can translate complex business problems into simple inspirational solutions that build business.

­­Day to Day:

1. Develops and advocates for unique, award-winning quality communications for the majority of assignments.
2. Delivers ideas and work that exceed creative expectations and client business goals.
3. Oversees the production throughout the entire process of specific creative ideas for various applications including print, broadcast, digital, radio and other relevant media.
4. Displays a curiosity about the latest marketing trends and digital tools and anything related to constantly evolving forms of communication and storytelling.
5. Always seeks to develop outstanding presentation skills, and applies great creativity to the task of persuading any audience—whether internal or client—of the value of the work he/she has created.
6. Contributes to new business pitches, and makes client presentations.
7. Stays current with regard to client's business, the industry landscape, as well as product strategies and information.
8. Conceptualizes, brainstorms, imagines, and develops creative ideas and executions for television, print, digital, outdoor and any other applicable media opportunities.
9. Approves executions throughout production process
10. Work with production to carry out multiple projects, and oversee the work of directors, photographers and illustrators on these projects.

4 Areas of Management:

1. Manage the work.

Develop break through ideas, and maintain creative excellence and expertise across all media.

Be accountable for defining and promoting your ideas, clearly communicating, and presenting them.

1. Manage Internally.

Be Solution-oriented attitude and focused.

You should have the ability to communicate, be proactive and inform your Creative Director(s) on the status of your project(s).

Be open to feedback, criticism, and direction.

Collaborate across all disciplines, specifically production, account management and strategy.

Be accountable to the schedule.

Maintain a positive attitude regardless of how challenging the circumstances may be.

1. Manage a Team.

You need to have the ability to manage, mentor and direct a team that will support your projects(s).

You should see the teams' success underneath you as your own.

1. Manage the Client.

Be prepared to sell your ideas, present well, listen and respond.

You will now be expected to know the context of your client's business. Stay current with the client's business and understand what business problems they're trying to solve.

Experience: Demonstrable experience in generating ideas