Associate, Campaign Operations

Job Description:

Associate, Campaign Operations

The Associate position is responsible for executing comprehensive campaign strategies for Dow Jones.  This position will support various marketing business units by executing web and app campaigns across Wall Street Journal, Barron’s, MarketWatch, and WSJ+.  This position resides in the marketing operations team within the marketing organization.  This person plays a critical role in implementing marketing campaign initiatives, managing the customer experience, as well as generating new business via nurturing relationships.

Primary Responsibilities: 

• Implementation and QC of marketing promotions on Dow Jones flagship sites, including publishing marketing offers and content on the website and in app

• Management of the web and mobile app campaign execution process from beginning to end, including but not limited to: gathering requirements, meeting with stakeholders and tech partners, communicating and translating technical specifications, quality assurance of the campaign, and launch of the final campaign

• Attend regular meetings with stakeholders and tech teams to understand campaign, pricing, and experience requirements in order to properly fulfill requests and manage workload 

• Oversee campaign metadata tagging to track and analyze website traffic - integral to campaign reporting

• Develop business logic to enable the creation of audience segments and personalization in support of consumer marketing campaigns

• Manage digital asset library and data dictionary

• Perform continuous quality assurance of web and app placements as well as user acceptance testing

• Work closely with the offer management team to ensure that onsite acquisition campaign experiences and pricing are correct for all site visitors and e-commerce flow works as expected

• Partner with a QA manager to manage the timelines, UAT, goals for testing, align on measurable KPIs, and create test plans 

• Produce campaign reporting to inform future marketing strategies and request Tableau dashboards to be built as needed

• Act as a subject matter expert, facilitating knowledge transfer of website capabilities among stakeholders

• Serve as a main point of contact for web vendors to leverage and enhance website campaign capabilities

Qualifications: 

• 1+ years experience in marketing, marketing automation or operations preferred

• 1+ years of experience in website operations management preferred

• 1+ years in a data focused CRM, segmentation, marketing operations or data associate role with hands on experience building audiences preferred

• Ability to deep dive into metrics and data, whether it’s to diagnose a problem, evaluate a solution or propose a new KPI

• Time management and prioritization skills a must

• Knowledge of Wordpress preferred

• Knowledge of the ecommerce space preferred

• Familiarity with paywall platforms such as Piano Composer a plus

• Project management skills a must, with experience in Jira or other project management software preferred

• Attention to detail and proficient quality assurance abilities

• Quick problem solving skills to address roadblocks and production issues

• Strong written and oral communication skills needed

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresour