Associate Brand Manager - Squishmallows

As the Associate Brand Manager is a go-to team member helping to drive the day-to-day business on epic brands! You will be a valued resource to the team and work alongside cross-functional team members from design, packaging, marketing, sales and international teams to help bring innovative play experiences to market.

What You Will Do: 

• Work collaboratively with product design, packaging design, marketing, licensing, and other internal team partners to create a product that is the best fit for the brand
• Under direction or supervision of Brand Manager, assist and collaborate with Product Development Managers through all aspects of product development, from concept to market and ensure that concept phase and production phases align
• Utilize project management software for assigned projects
• In partnership with (Sr.) Global Brand Associate, manage licensing portal submissions and work with the internal team(s) to ensure timely brand compliance.
• In partnership with (Sr.) Global Brand Associate, help coordinate design approvals with respective licensors and/or stake holders throughout the development process
• Consistently follow up with brand and cross-functional teams to communicate project status, updates, issues, and opportunities to the broader organization
• Maintain communication with licensors and work with them throughout the product development process.
• Assist Brand Manager in evaluating the competitive landscape and industry trends to help drive strategic decisions around product development and customer execution.
• Analyze point-of-sale data by product line, SKU, and retailers to determine growth opportunities and new product segments.
• Provide consumer, category, and competitive insights and co-develop targeted retail exclusives plans.
• Assist Brand Manager in brand and product strategies including themes and positioning, for every product development season.
• Own and manage product line planning docs, ensuring all item details, including item adds, changes, and deletes are promptly and accurately updated and communicated to the appropriate team(s) same day.
• Assist Brand Manager and/or Business Director in identifying new trends, product concepts and development opportunities.
• Work with licensor to ensure brand integrity and development schedules are kept on track
• Assist Brand Manager in the creation and regular maintenance of brand decks and other sales materials
• Work with Brand Management and Design Teams to coordinate the timely creation and placement of development, photography, and presentation models/samples
• Own and manage the Copy and Photography brief process and documents to ensure content deliverables (product photography, lifestyle photography, product videos, and copy) are created on time, approved by licensor(s), and published to appropriate servers for Sales use.
• Assist Brand Manager to collaborate with Sales to plan and execute effective presentations
• Stay up to date with compliance/ style guides/ approvals through internal systems and external communication.
• Assist Brand Manager with gathering domestic and international Sales input on new and existing products
• Assist Brand Manager with soliciting and incorporating sales input and consumer feedback (e.g., online reviews) into the development of new products
• Participate in key account calls, as needed
• Track and analyze sales and profitability of new and existing products
• Perform other duties as assigned

Supervisor Responsibilities

Manages People: No

What We Are Looking For: 

• Bachelor's degree in business administration, marketing, advertising or another related field preferred
• 2+ years of product development, product management, brand development, project management or relevant experience
• 2+ years of experience in a consumer products industry
• Strong proficiency in Microsoft Office & G-Suite
• Knowledge of digital rights management systems
• Able to multitask, organize, prioritize, and manage time efficiently
• Able to work independently or collaboratively
• Exceptional verbal and written communication skills
• Articulate and eloquent speaking skills that can engage an