Associate, Brand Content

Company Description

Carat Content was invented to help brands reach and deepen their connections with consumers in a world where the points of connection, engagement and transaction are converging around content.  With a specialty in combining the art of storytelling with media science and research, our goal is to deliver meaningful and relevant branded content solutions that deepen consumer identification and brand loyalty.  By sitting within the Dentsu Aegis Network and partnering with the Carat Media Strategy, Planning, Investment and Insights teams, Carat Content maximizes, and leverages brand spending and communications media led content with publishers or creators through the lens of a content-first strategy.

Job Description

Carat Content is looking for an Associate to work on the Proctor & Gamble (P&G) line of business; providing the key admin role in the development of audience first, insight led, storytelling opportunities in support of the broader team and key marketplace vendors on behalf of category and brand remits​. The Associate will partner closely with their senior team members on all content related elements of the client including developing and executing a brand content strategy, cultivating new content opportunities, and managing and creating never been done before entertainment relationships for P&G.  The associate will provide day to day support of team members to foster and maintain relationships with clients, agency partners and external vendors driving the vision and business goals of category and brand forward. This position is an integral role in providing creative insight, strategic and organizational insight to P&G’s continued innovation and expansion across all brand entertainment and content initiatives.

They should embody:

• Strong organizational skills
• Exceptional attention to detail
• Ability to manage a diverse project load
• A creative problem-solver with strong oral and written communication skills
• A creative/strategic thinker with the ability to generate and build on ideas

Key Areas of Responsibility

• Support and collaborate with senior team members to help serve category and client content needs
• Provides regular communication of key information and reporting to client team and stakeholders as directed by senior manager​
• Provides market reporting and analysis across competitor, consumer and culture​
• Helps with gathering data for insight interpretation and provides input into consideration sets​
• Helps distribute RFPs to partners and coordinates responses, communicates progress and participates in idea sessions​
• Works with senior managers provides input into content scorecard ​
• Compile and take first pass in development of wrap reports pulling in all insights and analysis ​
• Responsible for Haircare Status and Haircare/Corporate Case Studies​
• Supports NDA Compliance for content team​
• Responsible for coordinating vendor meeting set up – including market research for new and lapsed partners​
• Responsible for vendor review documentation​
• Responsible for curating Carat Content newsletter and distributing to broader P&G team

#LI-MS5

Qualifications

• Ability to manage multiple projects simultaneously
• Ability to communicate information effectively and confidently in both verbal and written formats
• Shows entrepreneurial spirit and is team-oriented
• Negotiation and conflict management skills
• Ability to show flexibility, willing to work beyond regular business hours, a creative/quick thinker
• Candidate must employ the highest levels of professionalism and articulation
• Software/Program Proficiency:  Microsoft Office, PowerPoint, Excel, Outlook, all Social media platforms

Additional Information

For positions not eligible for incentive or commission plans: The anticipated salary range for this position is $39,000 - $62,962. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, whi