Assoc Director-Advanced Analytics

Job Description:

Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.

AT&T’s Marketing & Growth Organization delivers cutting-edge advertising that elevate AT&T’s historic brand and put the customer at the forefront of everything we do. The Research, Analytics and Impact team is looking for an innovative and experienced marketing professional to lead our Advertising, Messaging and Retail Research group and drive senior-level decision making through strong research programs. The Associate Director will lead a team of five direct reports along with several external partners and their activities.

The selected candidate will need strong advertising, messaging and retail research expertise, as well as a proven track record of leading cross-functional teams, communicating effectively with leadership and thinking strategically across measurement platforms to deliver unified, clear analyses.

Key responsibilities for this position include:

• Manage and Execute Media Test and Learn Measurement:
  • Design and measure quality experiments that meet best-in-class experimental design principles for marketing and media supporting AT&T’s product portfolio
  • Manage end-end experimentation process from hypothesis development to test design, execution, measurement and insights delivery
  • Provide thought leadership for best measurement tools and methodologies to answer key strategic questions in driving sales, media effectiveness and value to our customers
  • Work with cross-functional partners, to align on test parameters, timing and socializing learnings
  • Supervise data reporting, collection, quality control and client delivery / presentation for test and learn projects
• Develop media insights for AT&T’s Consumer and Business organizations:
  • Influence business decisions through persuasive presentation of key insights and solutions to marketing executives
  • Generate crisp insights on AT&T media effectiveness and develop actionable recommendations for cross-functional partners and senior executives
• Manage Team of Analyst in delivering best-in-class Experiments to drive growth
  • Ensure measurement frameworks and platforms reflect best-in-class methodology.
  • Identify opportunities to elevate tools and testing capabilities to put the customer at the forefront of decision making
  • Develop our talent and position team members to expertly support partner organizations.  Build strong, productive working relationships across the Research, Analytics & Impact team
  • Provide ongoing direction and management to a team of research vendors

Desired Qualifications:

• 10+ years’ relevant work experience designing and measuring experiments using statistical analysis for consumer media and marketing efforts. Tracking and measuring of key performance metrics such as sales, media efficiency, and brand impact; developing actionable insights for senior marketing executives
• 5+ years supervision of analytic strategy including data processing, test design and validation of results for accuracy
• Deep experience with media campaigns, Geo testing, A/B testing across TV, Radio, Digital and Social platforms
• 3+ years’ relevant experience leading teams, developing talent and managing vendor partners
• Coding experience in SQL, R, Python, SAS Snowflake or similar required
• Strong analytical and problem-solving acumen
• Effectively communicate cross-functionally with all levels of management
• Advanced skills with Excel and PowerPoint

• Bachelor’s degree in Economics, Mathematics, Statistics or related quantitative field
•  Masters’ degree is preferred.

Work Location/Schedule: Must be able to work in one of these locations min 5 days per week (El Segundo, CA or Dallas, TX or Atlanta, GA). No Relocation assistance provided

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employm