Jobs and Careers
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Assistant Store Manager I
TapestryUnited Statesfull_timeVerifiedPosted 24 Feb 2026
About the role
The Assistant Store Manager at Coach demonstrates a high level of business acumen; delivering sales results through employee development and mentorship. Embodies a strategic mindset to deliver operational efficiencies. Ensures Coach’s standards and competencies are top of mind. They serve as a true utilitarian player; possessing the ability to adapt to all roles within the store’s environment.
Sample of tasks required of role:
SALES
- Understands organizational objectives and makes decisions in partnership with the Store Manager that align with Company priorities and values
- Develop sales strategies, initiatives and growth across all categories; communicates goals to the team, tracks store’s performance at all times and achieves sales
- Productivity Management: holds the management team accountable for personal productivity and management contribution
- Develops clienteling strategy; implements and monitors over time, to achieve business goals and objectives in partnership with the Store Manager
- Understands changes in market with potential impact on business performance and supports the execution of sales strategies/tactics
- Brings best self to work through Coach’s Guide to Style; ensures all associates follow expectations
- Acts as brand ambassador in the market/mall to drive loyalty and business (i.e. charity events, local associations, mall initiatives)
- Resolves customer issues in a timely manner while being solution-oriented and forward thinking; partners with the Store Manager and/or District Manager as needed
- Develop team to build long-term relationships with customers to drive business
- Takes initiative; has a high level of ownership and accountability for results of self and others
- Works directly with the Store/District Manager to protect and drive the needs of the business
- Ensures all daily tasks are completed without negatively impacting service of Coach standards
- Approaches challenges in direct and timely manner and takes action to course correct in the moment, when appropriate
- Builds trusting relationships with peers and team; acts as advocate for the Brand
- Welcomes feedback and adapts behaviors; creating short and long-term goals to achieve personal metrics and store performance
- Delegates and empowers others
- Creates enthusiasm and positivity for a shared vision and mission
- Recognizes and values individual performance
OPERATIONS:
- Evaluates performance of all team members and provides consistent and timely feedback; creates and modifies action plans for the continuous development in partnership with the Store Manager
- Resolves performance problems using appropriate communication, coaching and counseling techniques
- Adheres to all retail policies and procedures including POS and Operations
- Leverages / understands Coach’s tools and technology to support Service and Operations of store
- Recruits, interviews on-boards and works closely with Store Manager on strategies to maintain top-talent; while creating a talent bench
- Manages daily operational tasks according to Coach standards including selling and service expectations, operations, payroll, human resources and loss prevention
- Demonstrates strong business acumen; strategically forecasts in partnership with Store Manager, plans and budgets to the needs of the business (i.e. payroll, staffing, scheduling, merchandising)
- Interacts and communicates with Lead Supervisor and Store Manager
- Maintains interior and exterior upkeep of building with partnership from the corporate office; communicating needs to ensure esthetic and safety requirements are met
- Adheres to all retail policies and procedures including POS and Operations
- Leverages and understands Coach’s tools and technology to support Service and Operations of store Competencies required:
- Drive for Results: Can be counted on to exceed goals successfully. Is consistently one of the top performers. Very bottom line oriented. Steadfastly pushes self and others for results.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers. Gets firsthand customer information and uses it for improvements in products and s
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