Assistant Manager, Retail (Stores) Communications

At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of belonging and creating safe, inclusive spaces where everyone feels welcome—both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive.

Position Purpose

The Assistant Manager of Retail (Stores) Communications leads, manages and develops/maintains all communications, task/workload and delivery portals for the Retail division. Accountable to deliver an efficient, consistent and accurate communication platform that includes policy, procedures, education, task management and workload planning resources for the entire division. Ensures that all communications for all initiatives impacting the stores are scalable and able to be effectively executed in a live retail store environment. Serves as the gatekeeper for all communication flow between the field and corporate office departments, ensuring store priorities, constraints, and execution realities are reflected in how communication is designed and delivered, through management of the division inbox, intranet sites, and regular management of the store’s task management platform. This individual represents the Stores division and is the voice for Senior Leadership with a deep understanding of store operations, store leadership needs, and frontline execution in all corporate initiatives related to communications, information platforms and education support for all employees of the Retail division. 

This role is based in our Corporate HQ located in Freeport, Maine and is not a remote position. 

Responsibilities 

Leadership:  

• Translate business goals, results and strategy into clear, engaging, motivational messages for store leaders and frontline teams.  

• Lead and develop Store Coordinator(s) to create, edit and deploy store / HO communications.  

• Responsible to facilitate alignment across multiple departments to gain consensus on communications, learning and task/workload strategies.  

• A leader and subject matter expert of the business in all stakeholder / cross functional settings acting in a leadership role to represent Store Operations and Retail.  

Communication:  

• Develop and manage an annual communication plan for stores that aligns to retail operating rhythms, peak periods, and workload capacity.  

• Owner of the communication content and platform for the Retail division. Maintains an accurate repository of all communication, reporting, policies and procedures, ensuring content is actionable, prioritized, and executable at store level. 

• Responsible for ensuring that all content presented to the division is on time, accurate and easily navigate