Assistant Director Database Marketing

SUMMARY:

This position is responsible for assisting with directing and overseeing all aspects of Marketing Database operation activities and initiatives. In addition, we strive to deliver our Five Star Experience to Guests and fellow Team Members. This includes being committed to our Service Promise: We are the Twenty-Nine Palms Band of Mission Indians Team, where your experience is our top priority. Every person and detail matters.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Provide outstanding customer service to guests and all other employees by exceeding our mission statement.
• Lead by example and carry out our Five Star Experience to Guests and all Team Members by fulfilling our Mission Statement, Service Promise and following department service standards. This entails consistency performing our service expectations of: Welcoming, Proactive, Seamless, Personalized and Valued.
• Continually coach and support Team Members to ensure they have the skills, tools and resources to successfully complete their jobs, including the delivering of the Five Star Experience expectations.
• Oversees and coordinates development and maintenance of database marketing information systems.
• Maintains integrity of the database to include, but not limited to, customer account maintenance, file maintenance pertaining to selection criteria and duplicate accounts.
• Ensures the efficient operation of computerized programs for direct mail campaigns.
• Maintain data warehouse and be able to produce comprehensive analytical reports.
• Create and validate queries written against the various databases and provide reports that can be utilized by the operating departments.
• Understand analytical reporting, working knowledge of SQL, Konami Synkros as required.
• Analyze pertinent information, present findings and recommendations for improvement.
• Record and analyze data to evaluate the effectiveness of marketing programs.
• Create ad-hoc reporting for operating departments utilizing various software packages.
• Analyze data to produce clean files.
• Assist in report writing/modification.
• Recommend appropriate computer networking systems for marketing information to determine the scope and priorities of projects.
• Assist with the design, implementation and monitoring of customer/player development programs.
• Maintain player tracking systems and data retrieval process for direct mail programs.
• Input and analyze player complimentary criteria for tracking system.
• Manage the development and implementation of marketing information into functional systems for the organization.
• Oversee the daily reporting of sensitive documents for audit purposes to accounting.
• Create Pre and Post Formas when required.
• Prepare written reports for audits as directed.
• Maintain excellent communications with all Directors and Supervisors.
• Implements approved departmental policies and procedures.
• Ensure the budget for the department is monitored and adhered to by implementing effective processes and procedures.
• Prepare necessary data for the budget in area of responsibility.
• Keep abreast of competitive changes including industry trends and local competitive set.
• Develop, maintain and nurture a positive work environment.
• Responsible for maintaining a disciplined environment