Area VP Community Development

JOB SUMMARY: The Area Vice President Community Development provides leadership and coordination of company access and development functions in assigned locations. This position will develop and implement community engagement strategies that will help further the Bristol Hospice mission. The Area VP Community Development will monitor and analyze location development activity through the development of reports against established goals. This position will be responsible for the development of people in establishing and maintaining positive relationships with referral sources within the Community that Bristol Hospice serves. The Area Vice President Community Development will be responsible for the development of front-line staff in responding to customer and Community needs regarding Community education as it relates to the hospice philosophy of care and delivery of services.

ESSENTIAL JOB FUNCTIONS:

• Support initial business development for new startups and acquisitions
• Conduct market research and outreach for new markets
• Conduct negotiations with health plans and other large referral sources
• Assist in directing and coordinating company access and development functions
• Provide coaching and support to Executive Directors regarding the HTS and CL positions in all locations, monitor performance through utilization of CRM, Admission and UTAR reporting tools and make recommendations for success to Executive Director
• Direct and oversee the company outreach efforts to identify and develop new referral sources for Hospice services
• Research and develop strategies and plan which identify opportunities for growth of Bristol hospice and homecare services
• Analyze and evaluate the effectiveness of development methods, costs, and results; report outcomes to the Division President
• Assist locations in coordinating public events as well as communication efforts
• Assist in development of new projects and proposals
• Assist in the planning and development of company sales and communication materials
• Represent the company at various community and/or business meetings to promote the company
• Assist locations in preparation, issuance, and delivery of development materials, exhibits and promotion programs
• Promote positive relations with partners, vendors, hospitals, physicians, skilled nursing facilities, assisted living facilities and all other hospice referral sources
• Recommend updates to access and outreach policies and procedures to enhance operations
• Work with Executive Team to develop strategic marketing and business plans for Bristol Hospice programs
• Provide feedback in recruiting, training, and evaluating Hospice Liaisons and Hospice Transition Specialists
• Responsible for developing and increasing the access to Bristol Hospice services in all areas being served and those yet to be served.
• Responsible for on site development of new service areas and locations.
• Other duties as assigned

REQUIRED EDUCATION & EXPERIENCE:

• Must have a bachelor’s degree in marketing or a health-related field preferred
• Must have a minimum of three (3) years of experience in strategic planning and execution
• Must possess knowledge of contracting, negotiating, and management
• Must have experience in planning sales strategies, advertising campaigns and successful public relations efforts

REQUIRED KNOWLEDGE, SKILLS & ABILITIES:

• Must possess professional written and verbal communication and interpersonal skills
• Must possess the ability to motivate teams to work synergistically and increase access to the hospice benefit
• Must possess the ability to participate in and facilitate group meetings
• Must possess strong abilities in Excel utilized in generating reports, tables, graphs and spreadsheets; strong abilities in Microsoft