Area Sales Manager

Area Sales Manager - Midlands

Midlands - Field Based
£55,000-£45,000 including bonus

We're recruiting an Area Sales Manager for an established plumbing and heating merchant with a major branch network across the Midlands.

This is a field-based sales role focused on growing existing accounts, winning new customers and increasing sales across plumbing, heating and renewable products throughout the region.

The Role

Manage and grow a portfolio of trade customers across the Midlands

Develop relationships with plumbers, heating engineers and contractors

Identify and win new business across the territory

Increase spend and product penetration within existing accounts

Promote plumbing, heating and renewable product ranges

Conduct regular customer visits and account reviews

Identify upcoming projects and sales opportunities

Produce quotations and negotiate commercial terms

Work closely with local branches to develop regional sales

Support product launches and supplier initiatives

Monitor competitor activity and market opportunities

Manage your own territory, pipeline and sales targets

The Candidate

Field sales experience within plumbing, heating or HVAC

Merchant or distributor experience highly advantageous

Strong relationships with installers and contractors

Good knowledge of plumbing and heating products

Renewables / heat pump knowledge advantageous

Proven track record of developing existing accounts

Confident winning new business

Commercially driven and comfortable negotiating

Able to manage a large geographical territory independently

Full UK driving licence

Package

£45,000-£55,000 basic

Uncapped / performance-related bonus

Company car

Pension

Company benefits

Product and sales training

Staff discounts

Long-term career progression

The Opportunity

This is an excellent opportunity for an experienced Area Sales Manager, Business Development Manager or merchant sales professional who knows the Midlands plumbing and heating market.

You'll have an established branch network behind you while being given the autonomy to develop your territory, build contractor relationships and grow sales across both traditional heating and the developing renewables market.

Area Sales Manager → Regional Sales Manager → Head of Sales

WR HVAC | M&E are the #1 recruitment partner for HVAC and M&E vacancies across the UK, Europe, and the USA. We work with manufacturers, distributors, contractors, and service providers across the heating, ventilation, air conditioning, refrigeration, and building services sectors, recruiting for sales, management, engineering, and technical roles.

WR HVAC | M&E is acting as an Employment Agency in relation to this vacancy