Area Manager (East Coast)

Overview

We're searching for an experienced Area Manager to oversee a group of Brooklinen stores across the U.S. This dynamic role will balance strategic oversight of multiple store locations (70% of your time) with in-store leadership at a designated “home store” (remaining 30% of your time), ensuring alignment with brand values, operational standards, and exceptional customer experiences.

The ideal candidate is a proactive, data-driven, and people-first leader with a passion for retail excellence. They must be able to thrive in a high-growth, high-expectation environment. You’ll serve as a cultural champion, operational expert, and performance driver—helping to build and scale Brooklinen’s retail presence while delivering on our commitment to comfort and customer satisfaction.

This role reports to the Director of Retail and will directly manage the 3 Store Managers within their area, as well as the Associate Store Manager of their designated Home Store.  The home store for this role is our West Village location.

What You'll Do

• Lead and Inspire Multi-Store Teams within Area- Visit and support multiple Brooklinen store locations on a rotating basis to drive consistent operational excellence and alignment with company and channel strategy. Serve as the primary point of contact between HQ and store leadership teams, ensuring clear communication and consistent execution.
• Drive Sales and Operational Performance - Analyze sales, labor, traffic, and conversion metrics across your region to identify patterns and opportunities. Use data to inform coaching strategies and action plans that optimize store performance, align with goals, and support sustainable growth.
• Develop, Coach, and Retain Top Talent - Hire, onboard, and mentor Store Managers, Associate Store Manager, and their teams to ensure high levels of engagement, accountability, and skill development. Deliver regular feedback, support career growth, and foster a culture of continuous learning and performance excellence.
• Support the launch and execution of a Retail Trade program - Drive revenue growth and expand our customer base by cultivating strategic partnerships with real estate professionals, commercial property management teams, interior designers and other trade professionals across assigned store locations.
• Champion a Best-in-Class Customer Experience - Reinforce and model Brooklinen’s hospitality-driven customer experience standards across every store. Guide teams to proactively solve problems, personalize interactions, and create memorable shopping experiences that reflect the brand’s values.
• Ensure Operational and Visual Merchandising Excellence - Monitor adherence to store operational processes, including inventory management, opening/closing procedures, asset protection, and merchandising standards. Conduct store visits with an eye toward detail, consistency, and brand integrity.
• Drive KPIs and Brand Engagement Through Community Events - Work with store teams to plan and execute local events, activations, and partnerships that drive traffic, deepen community ties, and increase brand awareness. Use community engagement as a strategic lever to boost KPIs and strengthen customer loyalty across regions.
• Lead by Example in Your Home Store (2 days weekly) - Take direct ownership of a designated home store, where you’ll serve as the face of local leadership. Actively participate in daily operations, engage with customers, support the store team, and role model behaviors expected across all locations.
• Collaborate Cross-Functionally with HQ Teams - Act as a key connector between the field and HQ teams such as Retail Operations, Merchandising, Planning, People, Marketing, Finance, and Customer Experience. Provide actionable feedback from the field and support the successful rollout of new initiatives, campaigns, and systems.

We’re Looking for Someone Who Brings

• Extensive Multi-Unit Retail Leadership Experience - At least 5 years of experience managing multiple retail locations, ideally in a premium lifestyle, apparel, or home goods brand. You understand the nuances of managing remote teams and are skilled at influencing without micromanaging.
• A Proven Track Record of Delivering Results - You’ve successfully led store teams to exceed KPIs and financial targets through strong leadership, execution, and a customer-first mindset. You're passionate about setting goals and know how to motivate others to achieve them.
• Exceptional People and Team Development Skills - You lead with empathy and clarity. You’ve built strong team cultures, improved perfo