Analytics and Programs Manager

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

The B2B Analytics and Program Manager works closely with the industry manager to support data-informed decision-making for smooth transitions and heightened industry strategies and campaigns. They offer actionable insights to optimize marketing endeavors, ensuring they're precise, rooted, and effective; as well as facilitate universal access to and comprehension of big data analytics, democratizing its utilization across the organization.

They are tasked to analyze competitive data, monitor industry trends, and develop customer value propositions. Additionally, they'll lead sales enablement efforts, develop industry-specific go-to-market programs, and ensure their successful execution in alignment with business goals.

Their role also involves continuous self-development, supporting sales counterparts, and fostering relationships with industry stakeholders, all of which contribute to the organization's market positioning and business growth.

DUTIES AND RESPONSIBILITIES:

Data Analytics and Insights

• Design and implement data-driven strategies to support program objectives.  Drive the generation of data analytics and insights from various sources, including internal data, industry reports, market research, customer interviews, and external data subscriptions.

• Analyze complex data sets to identify trends, insights, and opportunities for improvement.  Leverage data analytics to understand customer behavior, identify market trends, and uncover growth opportunities, informing product development and go-to-market strategies.

• Lead the analysis and synthesis of data to provide actionable insights to internal stakeholders, primarily Sales and Segment Marketing, enabling the formulation of effective marketing strategies.

• Analyze competitive data with a forward-looking approach to derive critical insights that influence marketing and sales programs.

• Integrate competitive information with internal data and external market research to develop comprehensive customer value propositions.

• Develop and maintain dashboards and reporting tools to track key performance indicators (KPIs).

• Provide actionable recommendations based on data analysis to optimize program outcomes.

• Continuously monitor industry trends and the competitive landscape to identify key performance indicators and market dynamics.

Programs Management

• Lead the planning, execution, and closure of strategic programs and projects.

• Recommend and develop segment-specific marketing programs, providing the sales organization with the necessary information, content, and tools to effectively engage clients throughout the buying process, in collaboration with Segment Marketing, Product Marketing, and Brand Communications.

• Formulate industry-specific use cases and enablement materials by leveraging market insights and business intelligence, enhancing the communication and sales of products/solutions.

• Coordinate cross-functional teams to ensure project milestones are met.

• Collaborate closely with Segment/Product Marketing and Branding/Communications teams to conceptualize and implement sales enablement tools and materials.

• Execute special enablement initiatives identified by Management through efficient program management, ensuring timely project delivery and seamless coordination with key support teams.

• Organize and lead internal learning sessions for Sales and other stakeholders to deepen their understanding of relevant industry technologies, trends, and practices.

• Develop detailed project plans, including timelines, resource allocation, and budget management.

• Monitor program performance and implement corrective actions as needed.

• Prepare and present program status reports to senior management.

Go-to-Market Strategies

• Act as the go-to-market lead for marketing pipeline conversion, developing industry-specific strategies and programs to drive opportunities from Interest to Sign-up.

• Establish industry snapshots and landscape profiles using market insights and business intelligence data.

• Review business an