Analyst, Sr - Trade (Revenue Management/Analytics)

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

Purpose Statement

The Senior Trade Analyst will assist the Revenue Growth Management (RGM) Center of Excellence, in execution, compliance and resolution around key CBD initiatives and objectives for retailer trade promotions, slotting, and demos, as well as the tools used to manage the business and ensure accuracy in the financial forecast.

Key Accountabilities and Outcomes

Trade Budgeting & Planning

• Shape divisional trade strategy by delivering insights that influence pricing, promotion mix, and customer investment decisions.
• Manage the Consumer Brands Division (CBD) trade, slotting, and demos budgets
• Collaborate with Sales and the COE on the development of annual customer promotional plans.
• Meet with Marketing to align trade and consumer support plans
• Support execution of trade strategy to ensure plans and spending are in line with divisional AOP targets and budgets
• Leverage Category Management and Shopper Insights work to inform and optimize trade strategies
• Analyze key competitors’ trade strategies and communicate to sales management
• Construct sales templates for use during annual Mid-Year Sales and JSM planning meetings
• Lead analytical support for annual Sales Target setting process, ensuring alignment with divisional growth objectives
• Provide forecast to Senior Management on committed trade activity
• Monitor and identify potential overspend issues versus target spend rates and proactively work with Sales and Finance to address, align, and resolve outstanding accrual issues

Analytics & Insights

• Proactively analyze promotional results and ROI.
• Develop and communicate actionable insights on trade performance, trends, and opportunities to sales managers to increase trade investment effectiveness and efficiency and shape our trade policies and strategies
• Identify customers and specific events that deliver the highest ROI on divisional trade dollars, alongside the RGM COE
• Monthly alignment of planned promotions with consumption actuals
• Pull and upload monthly syndicated data to platforms
• Maintain data on Rich’s and competitive promoted price groups (PPGs)

Systems Management

• Maintain TPM accuracy and leverage TPM/TPO platforms to deliver actionable insights to Sales
• Lead promotion effectiveness and efficiency improvement via administration and management of the Blacksmith TPO platform.
• Serve as CBD’s subject matter expert on Blacksmith TPO, being the main touch point for question related with use of the platform, and supporting system upgrades and work flows as necessary
• Train on the custom syndicated data hierarchies and category management module.

Sales Enablement/Cross Functional

• Assist Blacksmith training for Sales Managers and other users to ensure proficiency with the system and trade processes
• Lead monthly Trade review and planning meetings with Region Sales Managers. Identify customers where trade spend is above budget and follow up with team on action plans to resolve.
• Maintain data on Rich’s and competitive promoted price groups (PPGs)

• Support RGM COE in trade program approvals, scorecard updates, post-event and other ad hoc analysis.
• Collaborate with Trade Settlement to provide visibility on accrual balances, liability exceptions, deductions, and aging reports.

Knowledge, Skills, and Experience

• Bachelor’s degree in finance or related Business degree (Accounting, Marketing), MBA preferred.
• Minimum 2-3 years of relevant finance, accounting, trade, or analytics experience
• Financial acumen including proven analytics skills, capable of interpreting and drawing relevant and actionable insights from various data resources and methodologies
• Demonstrated ability organizing and prioritizing w