Analyst, SEO

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

The search engine optimization (SEO) analyst is responsible for helping KINESSO clients improve their visibility in organic search results. The SEO analyst assists in researching and recommending SEO tactics for KINESSO’s enterprise client roster. The job requires an interest in learning about the evolving best practices for content strategy, technical analysis, and digital experience optimization. The position will be responsible for conducting research as well as testing new tools, techniques, and ranking factors.

Responsibilities

• Research keyword recommendations based on a variety of factors (trends, intent, seasonality, etc.).
• Compile reports with a solid understanding of Excel spreadsheet formulas.
• Able to perform various SEO audits (content, competitive, technical, and CRO).
• Pull data from multiple platforms (e.g. Google Analytics, Adobe Analytics, Google trends, Google Search Console, BrightEdge, Searchmetrics, SEMRush, Botify, DeepCrawl, Ahrefs, etc.)
• Understand and evaluate website authority and link equity.
• Create visual and semantic sitemaps.
• Work efficiently through task lists and utilize project management tools (e.g., Asana).
• Support business development and account teams as needed in SEO sales and presentations (keyword research, SEO audits, etc.).
• Understand current SEO toolset and proactively educate yourself on relevant industry updates.
• Perform other optimization duties as needed.
• Understand crawlability and indexability.

Required Skills & Experience

• Ample experience in SEO or digital marketing OR with website strategy and/or within an agency environment.
• Expertise with Microsoft Office, especially Excel.
• Excellent research and writing skills with an attention to detail.

Desired Skills & Experience

• Ability to multitask and handle other duties as assigned.
• Ability to explain why and when certain search results appear for various queries.
• Comprehension of content categorization, technical optimization, and link equity concepts.
• Understanding of basic web development technologies including HTML and CSS.
• Strong communication skills and the ability to explain SEO concepts in a concise manner.

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among