Analyst, Platforms

Company Description

At Publicis LifeSpeed, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis LifeSpeed uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Analytics & Technology Team is responsible for driving client performance by combining insights and strategic thinking across client engagements.  

Specifically:  

• Execute analytics projects in coordination with the analytic team lead and partners across the agency  
• Contribute to innovation within digital marketing and analytics within the agency and industry  

Role Objectives: 

 Client Responsibilities  

• Develop relationships with clients, internal stakeholders and sister agency partners toward best-in-class data and quantitative marketing strategies  
• Participate independently in weekly/monthly client calls and lead analytics focused calls  

People & Team Development  

• Participate in talent recruiting and retention efforts  

Practice Development  

• Contribute to the development and refinement of key analytic products  
• Partner with publishers and technology platforms to develop and implement innovative solutions to performance marketing  
• Work within a collaborative team to address client and industry challenges  
• Link media and content strategies with customer analytics to build personalized marketing services  

Qualifications

• 1-2 years of experience in interactive marketing or business consulting using data and information to drive marketing recommendations; experience in management a plus  
• Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus  
• Hands on experiences in advanced statistical modeling including predictive modeling, customer segmentation and test design  
• Experience with SPSS/SAS or R, Python or other similar statistical and data mining tools.  
• Experience with digital media measurement and analytics  
• High competency level in MS Office with specific strengths in Excel (knowledge of VBA a plus) and PowerPoint  
• Experience with business intelligence platforms such as QlikView or Tableau and an understanding of relationship database a plus  
• Experience with machine learning principles and applications a plus  
• Possession of excellent written, oral communication and presentation skills  

Additional Information

All your information will be kept confidential according to EEO guidelines.