Analyst, Customer Relationship Marketing

Analyst, Customer Relationship Marketing - Rejuvenation

About the Team

You will be part of the Rejuvenation Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels – Digital, Email, & Print – to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base.

About the Role 

As a CRM Analyst, you will focus on driving sales by helping optimize the marketing investment across all digital, email & print channels. Key responsibilities include supporting the testing and optimization of campaign performance, scaling successful campaigns, testing of content and marketing messaging, marketing budget management and reporting on KPI’s. You will partner with the program leads in paid search, paid social, affiliate marketing, display marketing, and other digital channels in planning, implementing, measuring, and optimizing Rejuvenation’s marketing spend. You will also partner with email deployment teams, tech teams, and brand teams to optimize email program performance. You will assist in the planning and execution of all Rejuvenation marketing campaign launches. You will interact regularly with brand, finance, customer analytics and cross-channel/cross-functional representatives. A successful candidate should have experience in marketing and possess strong analytical skills and attention to detail. You will build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment. 

Responsibilities

• Plan and set up digital marketing campaigns across all channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships, to meet revenue and ROI requirements 
• Monitor performance across programs and conduct measurement and analysis on the effectiveness and efficiency of digital, email, & print programs
• Meticulously track spend, revenue, and KPIs on a weekly basis and make investment recommendations as necessary
• Responsible for weekly reporting, including customer engagement metrics, trends, test results, campaign performance and creative performance
• Identify and leverage synergies between all digital, email, & print programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired  
• Manage Catalog/Direct Mail production process in a timely manner to ensure all deadlines are met, maintain Catalog print summary, update cross-brand Catalog/Direct Mail documents, assist with monthly financial close and forecast, and perform ad hoc analysis
• Leverage available analytic tools to gather data and make marketing strategy and investment decisions 
• Manage monthly financial forecast and close for paid marketing accounts
• Responsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performance
• Maintain key email documents including promotional circulation plan, trigger performance reports, file health tracking, and more.
• Partner with cross-functionally to test all email campaign links for accuracy prior to launch
• Collaborate with key brand stakeholders to help with the creative development process for all digital assets, for both new programs and refreshes of existing initiatives
• Proactively work with team members, other marketing teams, brand, finance, customer analytics, and other cross-functional groups
• Work with team members and key business partners to create, present, and implement seasonal strategies 
• Support the team in various brand initiatives & marketing programs 
• Contribute to the preparation of monthly presentations to brand partners
• Analyze competitive marketplace and follow Marketing trends 

 Criteria

• BA/BS Degree in Marketing, Business, or related field or equivalent experience
• 1+ year of experience in Digital, Email or E-Commerce Marketing
• Enthusiastic and self-motivated, with the ability to proactively lead projects 
• Analytical, proactive, problem-solver with insatiable curiosity
• The ability to see trends and to extract actionable insights from data to drive results