Brand Marketing Specialist

Pay Range: $60,450.00 - $76,619.00

The Brand Marketing Specialist works with teams to build deeper connections with our consumers and communities through brand campaign excellence. This role has a special focus on developing and executing highly engaged advertising, marketing and design projects and uses knowledge of integrated brand marketing and advertising strategies to grow both brand awareness and adoption of NBT Bank’s products and services to assist in meeting strategic goals. Able to develop multiple and simultaneous marketing and design projects while building strong working relationships with business partners and the marketing team. The Brand Marketing Specialist is a self-starter, can work independently, and is attuned to evolving consumer trends.

Education and Experience:

• Bachelor’s degree in business, Marketing, Communications or related field or equivalent work experience.
• Five (5) years marketing experience required, with 3 years specific to campaign development and management.
• Digital Marketing experience strongly preferred.

Skills and Abilities:

• Proficient in translating marketing objectives and strategies into engaging creative and engaging campaign ideas across multiple touchpoints
• Supports marketing requests and team objectives by developing strategies, tactics, timeline, budget and KPIs
• Writes, edits, produces content and provides creative guidance in design/layout for campaigns and projects
• Knowledge of awareness, engagement and conversion marketing principles—including compliance requirements related to NBT Bank and its affiliates.
• Demonstrates strong written and verbal communication skills by presenting marketing support plans to marketing team, business partners and partner vendors
• Ensures quality and consistent use of NBT Bank’s image for the Bank and all affiliate companies
• In conjunction with the digital team, supports creation of website content and campaign conversion pages for highest performance.
• Serves as a point-of-contact for business partners and third-party vendors, creating strong relationships by keeping lines of communication open, projects running on time, and on budget.
• Assists with managing relationships with external resources, vendors and third-party groups to enhance partnering/outsourcing options and effectiveness.
• Assists with other projects and duties as assigned.
• Intermediate to advanced Microsoft Word, Excel, Social Media, Email skills. 

Tasks Performed:

• 50% Campaign, project and content development. Creative development of highly engaged advertising, marketing and design campaigns. Develops integrated brand marketing and advertising strategies to meet goals. Content development for traditional, digital, and social platforms.
• 45% Campaign and Project Management. Marketing project and campaign management and execution. Manages teams to ensure integrated marketing campaigns, projects and calendars are on time, on budget and on target.
• 5% Other duties as assigned

Physical Requirements:

• Communicate effectively with internal and/or external customers
• Stationary 75% of time or greater
• Move Objects to Maximum 10 lbs

Benefits for Full-Time Employees: 

• Generous Paid Time Off: At least 22 days annually, prorated in the year of hire. 

• Parental Leave: Six weeks of paid leave at 100% of your salary. 

• Comprehensive Medical Coverage: Includes employer contributions to HSA for High Deductible Health Plan participants. 

• Dental and Vision Coverage: Ensuring your overall health and well-being. 

• Flexible Spending Accounts: For healthcare and dependent care expenses. 

• Employer-Paid Disability Coverage: Both short-term and long-term, with an option to purchase additional long-term coverage. 

• Life Insurance: Employer-paid basic life insurance, with an option to purchase supplemental coverage. 

• Voluntary Benefits: Including hospital, accident, and critical illness coverage.