VP, National Marketing Partnerships

VP, National Marketing Partnerships

               

The Vice President of National Marketing Partnerships will be responsible for crafting, selling and collaborating on execution brand partnerships across the theatrical and home entertainment slate of titles, including Columbia Pictures, TriStar and Sony Pictures Animation. The Vice President will come in with strong relationships with C-Level executives at top domestic and global brands within a diverse group of industries including automotive, QSR/Restaurants, package goods, electronics, mobile and console games companies, wireless service, food/beverage and more.  Must have a strong understanding of deal terms, partnership parameters and opportunities to drive exposure for the theatrical and home entertainment release of the film through multi-faceted media campaigns and sponsorships while meeting brand objectives. Must have had strong experience in generating revenue stream through promotional licensing deals, product placement and event sponsorship.

RESPONSIBILITIES

• Proven track record of selling in multi-million dollar “above the line” media partnerships across a variety of brand categories for a variety of film titles
• Generate revenue for marketing department through promotional licensing fees, product placement fees and sponsorship fees
• Craft partnership strategies and pitch lists for upcoming film releases
• Brainstorm and execute creative outreach strategies and conduct outreach to targeted brand partners to secure new partnership
• Brainstorm and execute creative outreach strategies  and conduct outreach to targeted brand partners to secure new partnerships
• Partner with Sony Creative team to ensure sales materials and pitches are in line with partnership strategies
• Conceptualize partnerships for key brand partners to tell the story of how and why the film partnership can deliver on the brands’ objectives
• Negotiate deal points of the partnership and develop and oversee legal contract with Business Affairs team
• Collaborate with Execution team throughout the campaign
• Maintain strong relationships with partners throughout the execution of the deal to ensure ever party is getting what they need for success
• Partner with International Partnerships team to ensure global success where possible
• Work closely with other departments s in the marketing division including publicity, digital, and media to maximize partnership opportunities
• Work  with Product Placement team to ensure brand alignment for placement and partnership success
• Mentor and guide junior level team members

QUALIFICATIONS

• Minimum 10-15 years entertainment or marketing experience required
• BA/BS degree in Business or Marketing equivalent work experience required

• Expert in understanding and negotiating all different kinds of paid media including linear television, OTT, digital, out of home and social
• Must be able to manage working on multiple films at the same time
• Strong communication skills with a knack for storytelling
• Self-motivated and confident
• Team player who is able to navigate both internal and external partners

                  

The anticipated base salary for this position is $181,300 to $247,100. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

USA - Culver City - Studio Lot - Capra Bldg