Associate Product Marketing Manager, Product Enablement

Associate Product Marketing Manager, Product Enablement
New York, NY or Remote (US) | Marketing

A bit about us

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.

A bit about you

We are looking for an associate product marketing manager who will drive product success by thriving at the intersection of marketing, product, and sales. This role will have a hyperfocus on positioning our products in a way that solves our clients’ biggest obstacles while enabling them to activate easily.

You will:

• Own product enablement, with a focus on Ads Manager, to both equip our sales team with the tools, knowledge, and resources they need to effectively sell the product and enable our Ads Manager users to launch and manage their campaigns seamlessly while using our products
• Support go-to-market programs for new offerings, with a focus on those related to our self-serve platform Ads Manager
• Develop product messaging to be used across all media and customer engagement channels
• Create and maintain a library of sales tools, such as customer presentations, product capabilities and benefits, and competitive materials
• Become a subject matter expert on your aligned product category, deeply understanding the value proposition and capabilities to effectively support our sales teams
• Create and maintain high-quality, product-specific sales enablement content, including but not limited to playbooks, pitch decks, product demos, help pages, and one-pagers
• Support the Senior Product Marketing Manager in larger scale GTM efforts
• Track and analyze enablement program effectiveness through various metrics
  and analytics, iterating and optimizing your approach continuously
  
  

You have:
This is our ideal wish list, but most people don’t check every box on every job description. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

• Background in go-to-market strategy, sales enablement, and content creation
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Experience in guiding/supporting go-to-market roll outs from inception through to general availability
• 2-3 years of product marketing experience
• Proficiency of Figma or similar, Asana or other project management tool, and/or Confluence or similar collaborative workspace preferred
• Experience in AdTech or media preferred
  
  

Our values

At GroundTruth, we value GRIT and we seek candidates who share these principles. We believe that a strong foundation in these values drives success, fosters collaboration, and enables us to create lasting, impactful relationships both within our team and with our clients.

• Growth Mindset: We position ourselves toward growth – in the business world and within ourselves.  We see problems as opportunities and approach all situations with an open mind
• Respectful: We are respectful to each other, our customers, and our partners in everything we do
• Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution
• Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients for our colleagues.
  
  

Why join us?

• Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matt