Product Innovation & Strategy Manager – Launch & Scale Breakthrough CPG Brands

Company Overview

Pearl West is redefining what it means to build consumer brands. Think of us as a lean, high-performance version of Unilever—without the bureaucracy. We own and operate six brands in beauty, health supplements, sports nutrition, skincare, and pet products, with a combined run rate of $40M+ USD and scaling aggressively. Our mission is simple: build brands that leave lasting impressions and exit them at their peak.

What makes us different? We’re not “scale and pray” private equity. We’re operator-led, performance-driven, and outcome-obsessed. Our centralized shared-services model (growth, creative, product, ops) fuels multiple brands with speed, clarity, and execution. If you want to step into momentum, lead with autonomy, and actually own outcomes, Pearl West is your arena.

Role Overview

As the Product Innovation & Strategy Manager, you’ll lead the entire lifecycle of product development—from ideation and R&D to launch and post-market performance. This is a full-time leadership role that requires a mix of strategic vision, operational execution, and cross-functional collaboration. You’ll work across categories, launching products that not only hit the market fast but also deliver measurable impact on growth, margin, and brand equity.

Key Responsibilities

• Lead end-to-end product development – from concept validation, supplier sourcing, prototyping, compliance, to launch.
• Drive innovation pipeline – build and manage a roadmap of products aligned with consumer trends and market gaps.
• Partner with marketing & operations – ensure launches are integrated across supply chain, creative, and go-to-market campaigns.
• Optimize unit economics & margins – negotiate with suppliers, improve COGS, and build scalable systems.
• Ensure compliance & quality control – manage regulatory requirements across categories and markets.
• Own timelines & execution speed – keep projects on track, moving from ideation to launch without bottlenecks.
   

Key Performance Indicators (KPIs)

• Launch X new products per quarter on-time and within budget.
• Achieve target gross margin % on new launches.
• Deliver X% revenue contribution from new products within 12 months.
• Reduce time-to-market by X% compared to industry benchmarks.
• Maintain 100% compliance and quality standards across launches.
   

Success Benchmarks (30-60-90 Days)

First 30 Days

• Deep dive into current brands, product pipeline, and supplier ecosystem.
• Build relationships with cross-functional teams (marketing, ops, growth).
   

First 60 Days

• Take ownership of ongoing product development projects.
• Identify opportunities to improve time-to-market or unit economics.
   

First 90 Days

• Lead your first product launch from concept to release.
• Establish a repeatable product development framework for future launches.
   

Required Skills & Qualifications

Must-Have Skills:

• Proven experience in end-to-end product development (CPG, beauty, health, supplements, or related industries).
• Strong supplier management & sourcing skills.
• Excellent project management and cross-functional leadership