Director, Market Research and Analytics

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

As the Lead Director, Marketing Analytics & Business Insights, Rinvoq Dermatology, this individual will play an important role in managing both the on-market asset as well as upcoming new product launches.  The primary objectives of this position are to lead and develop the Marketing Insights and Analytics (MABI) function and team to ensure the successful execution of the strategic and tactical plans across all key stakeholders, including patients & physicians.  This individual will lead the development of strong and differentiated insights to be clearly communicated to and acted upon by marketing and cross-functional team members.  This position supports the on-market Rinvoq Atopic Derm indication (approaching $1B) and the new indication launch of Rinvoq in Vitiligo, Alopecia Areata (AA) and Hidradenitis Suppurative (HS) in 2026/2027.

The Lead Director ultimately influences business growth and decisions through fact-based analysis, customer insights and business knowledge. This individual will be an advisor to the Marketing VP, HCP & Consumer Brand Directors, Sales Directors, as well as other members of the Brand Team, MABI Leadership Team and Extended cross functional teams.

Major Responsibilities:

• Drive strategic plan development and tactical plan execution by ensuring that motivating insights are identified and executed by the Integrated Franchise teams.
• Leads and manages the development of a holistic point of view to address ad hoc cross-brand and cross-functional business questions requiring integration of input from marketing, sales, market access, analytics, and primary market research. Creates value by adding thought-leadership and driving the syn