Manager, Digital Experience - SF Marketing Cloud

The Manager, Digital Experience – SF Marketing Cloud will lead a team focused on Marketing Cloud development and optimization. This is not a ‘business as usual’ manager role.  We are looking for a talented leader who wants to help reshape what Marketing Automation means for Marvin.   

We are looking for a collaborator.  Someone eager to work side-by-side with UX, Brand, Customer Acquisition, Marketing, Operations, and developers to embrace the idea that testing and failing fast is critical for user experience innovation.  We are looking for a proactive, forward-thinking Leader who wants to be part of the next phase of Digital at Marvin.    

Highlights of your role 

• Leading a team of skilled Product Owners that specialize in Marketing Cloud automation.
• Partnering with a team of individuals across the organization to ensure continued optimization within the digital customer communication journey. 
• Keeping a close eye on the work product so that it meets the needs of the stakeholders and business. 
• Creating and monitoring the roadmap and prioritization of activities that align with the Digital strategy. 
• Communicate marketing cloud automation strategies with stakeholders to gain buy in.
• Develop an omnichannel contact strategy that deepens relationships with customers, both new and existing throughout their journey. 
• Create strategic direction for multi-channel (email, SMS, digital engagement) nurture campaigns that engage and drive customers down each stage of the funnel and provide a seamless experience throughout the entire customer journey.  
• Build and test and identify best-performing subject lines, content blocks, send times, messages, etc. for each journey. 
• Maintain dashboards showing conversion rates between each step of the journey. (Across website/landing page visits, email open/clicks, calls/chat engagement, etc.) 
• Review survey feedback and collaborate with stakeholders on communication plans and campaigns to drive growth and increase opportunities and sales and provide insight on solutions. 
• Analyze communication analytics, customer analytics, and competitive landscape and provide key insights for driving growth, innovation, and strategic direction. 

You’re a good fit if you have (or if you can) 

• Motivated self-starter with a proven track record of taking digital products to market from idea conception to launch in a fast-paced environment 
• Proven experience creating create User Stories, Story Maps, Customer Journeys, and other product ideation techniques 
• Strong problem-solving skills and willingness to roll up one’s sleeves to get the job done 
• View of rapidly changing web/digital environments including trends, systems, competition and understanding customer behaviors  
• Requires strategic skills and an ability to execute projects and programs specific to Digital Experience 
• Proven ability to deliver projects according to scope, timeline, cost, and quality   
• Exceptional communication and listening skills; ability to leverage those communication skills to gain buy-in and drive change 
• Relentless customer experience focus and passion  
• Able to think both creatively and critically. Willing to think outside the box and challenge the status quo, while also fairly evaluating all possible solutions in making strategic decisions 
• Data-driven approach to understanding user behavior and discovering and evaluating product opportunities 
• Analytical mindset to review feedback and prioritize development efforts tied to ROI and perceived value. 

We also want to make sure you have: 

•  5-7 years of digital experience, with experience leveraging various commercial digital communication technologies, 5+ years leading a Digital Product team 
• Undergraduate degree required, marketing or technical focus 
• Experience with Salesforce Marketing Cloud & Digital Engagement

We invite you to See Yourself at Marvin 

From people to products, Marvin is committed to creating better ways of living. When you join this family-owned and -led window and door company, you belong to a community full of opportunities. 

For more than 100 years, we’ve been designing, building, and engineering premier products. Today, in our 16 locations across North America, we manufacture Marvin’s portfolio of products, which includes Infinity Replacement Windows, TruStile Doors, and Marvin Coastline brands. Together, we live our values and enjoy a culture that feels like home.  

Our better living approach to benefits supports you at work and beyond. From day one, you receive health insurance, paid holidays, paid parental leave, a 401(k) retirement savings match and more!