Digital Marketing Analytics Specialist (Contract Assignment, 6 months.)

This is your chance to work with a truly purpose-driven brand focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies, and healthy minds.
We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement.
Are you a marketing analyst who wants to help drive global marketing strategy for one of the largest footwear companies in the world? Do you thrive in digging deep into the data and leveraging insights to drive more efficient spending of media budgets? Our Global Marketing team is changing how ASICS develops relationships with our consumers on digital media – more engaging, innovative and data-driven.
This position is estimated to be a six-month contract position (to cover for a team member maternity leave) on the Brand Engagement and Digital Innovation team will help to drive the measurement and attribution of digital media initiatives for global owned and paid channels, collaborate with regional marketing teams for alignment in their loyalty initiatives, own global marketing reporting direction and play a key role in analyzing the ASICS consumer’s path to purchase.
The candidate will have experience in marketing analytics, a proven track record of strategic planning and delivery of measurable insights and KPI planning. The right candidate will also have a deep understanding of the evolving digital media landscape and be expected to think strategically and creatively with respect to testing and innovating in the measurement space.

What You'll Do:

• Global Social & Performance Marketing(supporting our global social and performance marketing workstreams)
• Manage incrementality, causal impact, regression analyses, and forecast analysis (via SaaS partner), lead experiments and testing to illustrate true impact of digital advertising efforts on ASICS retail, wholesale, and ecommerce sales. 
• Collaborate with global analytics team for site tagging and pixel implementation, advocate for new features in our tagging structure as needed, and educate internal stakeholders 
• Connect with regional platform representatives (ex: Meta, TikTok) to ensure ASICS is implementing the latest best practices for attribution tracking, including participation in new betas 
• Lead coordination of global social + performance marketing Quarterly Business Review (QBR) presentations across categories 
• Provide insight on the effectiveness of paid media assets in campaign toolkits through the analysis of engagement metrics and performance against our yearly benchmarks. 
• Attend monthly category marketing meetings in order to identify new measurement and growth opportunities, as well as continued improvement based on key takeaways identified in QBRs. 
• Develop relationships with regional marketing counterparts to drive best practices for measurement and attribution for digital marketing campaigns 
• Support regions and other internal teams with GA4 UTM testing and necessary campaign reporting setup needs in GA4.
• Lead development of social performance dashboard in Tableau.
o Coordinate with Data Engineering team and external social vendor reps (Meta, TikTok, and additional social platforms as needed) to set up reporting API.
• Monitor updates in the marketing analytics space to develop global POV and thought leadership; educate internal stakeholders as needed 


• Global Membership & Ecosystem Marketing (supporting our global OneASICS membership program)
• OneASICS experience – constantly enables the improvement of the OneASICS member experience across platforms by supporting the team with insights into consumer behavior and evergreen placements performance.
• OneASICS strategy – partner with Membership & Ecosystem Marketing Director and loyalty agencies to prioritize testing roadmap for program design, benefits & rewards ROI measurement, and ensure accurate and timely communication of results.
• Member Lifecycle – partner with Lifecycle Manager and analyze OneASICS customer path-to-purchase - connect with regional stakeholders and analytics team members to identify global trends, patterns, and high value customer segments. 
• Manage analytics requests and prioritization to drive development of key global OneASICS analytics projects through bi-weekly stand-up discussions between Loyalty team members + Data Analytics team. 
• Analyze OneASICS KPIs across regions and channels to optimize loyalty program incentives and campaigns globally. 
o Provide weekly readout of OneASICS program KPIs performance to the BEDI Loyalty team and key internal stakeholderso Own OneASICS analytics inputs into key moments such as manifesto, QBR, monthly reviews etc.
• Review and provide key improvements